Now the most diligent of readers will recall a blog we posted a few weeks ago about the LinkedIn, how to get started and its many benefits. In the introduction, we discussed how LinkedIn has been able to stay the course of the ever-changing social media world and has kept its function and purpose focused while other platforms dilute there USP with too many features. Contrary to this, research has shown that different types of content perform better on different platforms, thus showing that social media has yet to become fully indistinguishable. A company must maintain a strong social profile for a number of reasons, such as advertising a product, building a brand, engaging with customers, providing updates, and strengthening reputation. So, with this in mind, we’re going to strip everything down to basics and highlight the key social media channels a company should use, what to post, and why you should use them. Now there are a many different platforms to explore, so we’ll start with the four most obvious, and then revisit this concept on another blog. So, if we’re starting with the most popular social media platforms, it seems only right we begin with… Facebook At the time of writing this, the population of Earth sits around 7.753 billion people. Facebooks active user count sits at around 2.934 billion, meaning around 36.9% of the Earths population are Facebook users. I’ll give you a moment to digest that one The point of this somewhat sinister metric is that you would be hard pressed to find somebody that hasn’t used or even heard of Facebook. The Meta company as a whole havs dominated the internet space for a long time, and with their recent plans to move forward to Web 3, they are showing no signs of slowing down. With this in mind, it would be wise for a company to establish a presence on Facebook. Not only is it easily the biggest platform in terms of active users, thus leading to fruitful marketing opportunities, it also supports a wide range of media formats, with the option of linking other social channels to your Facebook content. How You Should Use Facebook Facebook is a great platform to provide information and updates to your clientele, and with a character limit of 63,206, you have plenty of space to play with, however just because you can, doesn’t mean you should. Most people aren’t going to read a massive document of information on social media, so use Facebook to convey information about the company in a max 500-word format. You won’t be penalised for using images or videos either, and with Meta’s Business Manager feature, you can ascertain insights and important analytics about how your posts are performing and engaging with users. Pros Massive active user count Business Analytics Supports multiple media formats High character count Cons Market is becoming saturated Lack of understanding of paid promotion can lead to loss of funds Instagram Continuing with Metas internet Monopoly, Instagram is another fantastic tool for building a brand identity and further engaging with your customers. Given the expansive range of brands, accounts, and content, a ‘slightly less formal’ approach is encouraged. As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos. How You Should Use Instagram Now you’re still trying to build a reputable brand, so hold fire on the Friday Night Cocktail Hour videos (unless your brand is a bar), however, we encourage you to explore your creative flair with your content. Keep your brand colours and design present, by try to get the context of your updates across in visual form. About to launch a new product? Share an exciting reveal photo. Staff day out? Share a few pictures of them having a good time. National saint day or celebration? Find a way for your company to celebrate and mark the event. As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. You should also take advantage of Instagram’s Story feature to further advertise your posts and to keep your followers engaged with daily content Pro’s Very visual More freedom to post Strengthen branding Use of stories for to keep daily engagement Con’s Less optimised to convey detailed information Danger of being ‘lost in the feed’ depending on post time Bots Twitter For a period of time, Twitter was THE hot social platform to use. What makes Twitter different from most other social media sites is it strongly emphasizes real-time information — things happening and trending right now — and in just 280 characters. Celebrities, business magnates, brands and figures of authority were able to share quick, in the moment information and insights that punctured their separation from the common man and reminded users that these people still go about day to day lives enjoying many of life’s simple pleasures, such as watching Netflix, visiting coffee shops or expressing admiration for a sports team. Despite the sudden impact of TikTok, and ever-growing users on Facebook, Twitter has still managed to enjoy a steady incline in users each year. How Should You Use Twitter? There are a number of ways that a business may utilise Twitter. Many brands use Twitter as an alternate customer service channel. According to advertisers on Twitter, more than 80% of social customer service requests happen on Twitter. Having a member of your marketing or social team check Twitter on the daily for customer queries will help show your brands care to the customer and dedication to their service. You can also use Twitter to provide quick updates that can build up towards company announcements or events, such as “only a week to go before (***), whose got their tickets?” or “We can’t wait to show you what we’ve been working on! Here’s a sneak preview.” Pro’s Real time updates Build up hype towards company announcement Easily digestible format Con’s Voted ‘Most Toxic Social Platform.’ (Poll conducted by Forbes Magazine) At least 10% of accounts are spam Information can get lost in the feed. YouTube Never underestimate the value of video content. Having crisp, professional, and high-quality video marketing tools will improve the legitimacy and credibility of your company tenfold. We all watch engage with video media in our spare time, be it Netflix, YouTube or even TikTok as it allows us to easily absorb stimuli. How Should You Use YouTube? YouTube content can be shared across social media channels via a quick link in a post and provides a nice switch of content from regular photos or text. You should definitely try to get some video content to promote your workplace, be it a marketing package, adverts for vacancies or just interviews with employee’s discussing their time in the company. Production quality will separate you from the others, so its worth investing in videography if you have any big events or festivities to celebrate. It helps give your company a sense of scale. Pro’s Format easily shared across other platforms Monetisation from original content Con’s Algorithm can cause viewership to drop Consistency is needed to build
It’s difficult to comprehend what our lives in 2022 would be like without the various platforms and interconnectable mediums we use every day. The Nokia 3210 has been replaced by the iPhone. TV Cable has made way to streaming platforms, and much of our music is consumed via Spotify, iTunes and YouTube. However, the most poignant example of the increasingly connected age we live in is that of Social Media. In the race to dominate the social platform, businesses are constantly updating their sites and apps with new ways to digest content, integrating features such as videos, shops, posts, blogs and stories. Though the intention of drawing in a diverse clientele is understandable, it results in a saturation of the market, thus making it difficult to ascertain the USP of a certain platform. Snapchat’s quick photo/story update features can now be found on Instagram, WhatsApp and Messenger command our 4G instant messaging services, and Facebook, well, Facebook does everything. However, there is one of few platforms that’s focus has managed to remain consistent since its creation, and that platform is LinkedIn. LinkedIn is the world's largest online professional network. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. In essence, LinkedIn is the main social media hub for employers and businesses. For some, checking LinkedIn every day is like checking the newspaper, except unlike other social media platforms LinkedIn is optimised, professional, well presented, practical, focused and ultimately good. Now I have not been monetarily compensated by LinkedIn to write anything on their behalf, however I do believe that the importance of LinkedIn cannot be stressed enough, especially if you are looking to progress into the upper echelons of the corporate world. To those who have yet to utilise this platform, or simply want an overview of what it is and how it works, read on. Who Should Use LinkedIn? Given that the main focus of the site is to connect businesses, establish relationships and help companies advertise jobs, your average LinkedIn user will fall into the category of ‘business professional.’ It is a platform for people looking to advance their careers, including people from various professional backgrounds, small business owners, students, and job seekers. LinkedIn members can use the platform to tap into a network of professionals, companies, and groups within and beyond their industry. Though LinkedIn’s homepage features a feed where users can post updates and developments in their personal lives as well as photos and videos, the content still centres around the professional working life, so you may have to look elsewhere to get your cute animal fix. Why You Should Join LinkedIn LinkedIn is the key that will open the door to the interconnected landscape of business. Your profile will display your various accolades, previous work experiences, qualifications and personal bio, along with any personal hobbies and interests you wish to share. Now you might be thinking this sounds a lot like the criteria one would find on a CV, and that is not an unfair comparison to make. Many job seekers use LinkedIn as their primary tool of self-marketing to send to companies who have advertised jobs, and employers can use it to search for candidates and present them with opportunities to work. Thus, a fleshed-out, optimised and slick LinkedIn profile can prove to be an invaluable tool as you progress through your professional life. Where Do I Start Like many social media platforms, the best way to learn more about the features of the site is to simply jump in with a freshly created profile and click your way around the site's menus. However, we have a few suggestions to get you started: 1. Create a Profile Though this may seem obvious, LinkedIn does allow you to explore most of what the site has to offer without the need of completing a profile. However, having a cprofile will allow the algorithm to tailor your experience on the site to your own personal preferences. Jobs advertised will become more closely linked to your current profession, and industry-related content will appear more frequently on your feed. Naturally of course, if you already have a reason in mind for signing up to LinkedIn, then one assumes your profile is ready to go. Do take time when creating your profile. As previously mentioned, LinkedIn can function as an online CV, so consider this when uploading a profile photo and writing your bio. Include all relevant experiences and skills you have within your profession to add further employability to your page. 2. Build your Connections The network you create will play a crucial part in unlocking the power of LinkedIn as it will help you understand what is happening in your industry and professional circle. You can begin by adding your family, friends, past or current classmates, and co-workers to your network. You can also follow people, companies, or topics by navigating directly to the "Follow fresh perspectives" page, which displays recommended sources to follow. 3. Browse the Catalogue of Jobs The job search is one of the standout features of LinkedIn. You can use the job search to research companies in preparation for an interview, reach out to hiring communities or simply see what current roles are being advertised for. LinkedIn is one of the top platforms when it comes to advertising vacancies, so there’s a high chance a specific role or a role in a less well-known or advertised industry will appear in your searches. You can also save job searches and/or notify your connections and recruiters that you’re open to job opportunities. 4. Engage in Conversation Though LinkedIn as a platform caters more to the professional world than traditional social media, you can still connect and talk to people as you would on any other platform. Feel free to engage in updates and posts from the companies or individuals you follow. This can even work as a catalyst to establish further connections with new like-minded individuals. 5. Post Content And finally, post stuff! Don’t be afraid of uploading content onto your page. Keep your connections updated with any recent developments in your professional career, reach out to industry experts for advice, stimulate debate and even alert people to vacancies in your place of work. In Conclusion LinkedIn is an invaluable tool used by many as a catalyst to progress further in their working life. The benefits of LinkedIn should never be understated, and once you’ve begun to explore the site and engage with content, you’ll wonder how you ever navigated the job market without it.
There's a lot of wisdom in Disney films so here are some of the best quotes to inspire you today.. "Venture outside your comfort zone. The rewards are worth it." - Rapunzel (Tangled) "All it takes is faith and trust." - Peter Pan (Peter Pan) "The flower that blooms in adversity is the most rare and beautiful of all." - The Emperor (Mulan) "Don't just fly, soar." - Dumbo (Dumbo) "In every job that must be done, there is an element of fun." - Mary Poppins (Mary Poppins) "Life's not a spectator sport. If watchin' is all you're gonna do, then you're gonna watch your life go by without ya" - Laverne (The Hunchback of Notre Dame) "The problem is not the problem. The problem is your attitude about the problem." - Jack Sparrow (Pirates of the Caribbean) "Believe you can, then you will." - Mulan (Princess Stories) "Today is a good day to try." - Quasimodo (The Hunchback of Notre Dame) "If you don't know where you want to go, then it doesn't matter which path you take" - The Cheshire Cat (Alice in Wonderland) "Admit defeat, and defeat will surely admit you into permanent custody" - Beret Girl (An Extremely Goofy Movie) "Oh yes, the past can hurt. But the way I see it, you can either run from it or learn from it" - Rafiki (The Lion King) "You're braver than you believe, and stronger than you seem, and smarter than you think" - Winnie the Pooh (Pooh's Most Grand Adventure) "Always let your conscience be your guide" - The Blue Fairy (Pinocchio) "Happiness is the richest thing we will ever own" - Donald Duck "Just because it's what's done, doesn't mean it's what should be done." - Cinderella (Cinderella) "Sometimes the right path is not the easiest one." - Grandmother Willow (Pocahontas) "The only thing predictable about life is its unpredictability." - Remy (Ratatouille) "Now, think of the happiest things. It's the same as having wings." - Peter Pan (Peter Pan) "All our dreams can come true, if we have the courage to pursue them." -- Walt Disney
As managers become more tech savvy and social media increases to grow in popularity, it would be foolish to think that your online activity isn't being noticed by those you work with. This isn't to say you should delete all your socials and go live under a rock, but it is important to be cautious about what you are posting. Here are 8 things you should avoid doing if you want to keep your manager happy. 1. Logging on During Work Hours This is a big no no! Most of us have several social media accounts and have notifications popping up throughout the day but it is advised not to check these notifications during your working day. Your employer pays you to do your job and being seen using social media during the day could very easily cost you that job. Check your socials on your phone during break times and avoid social media during work hours especially on your work computer. 2. Using Text Language When you’re used to texting, it can be very easy to use text language in emails without even realising. However, attention to detail is important to employers and it is seen as unprofessional to use text language in important emails. Avoid using words like: “coz” for because “2” instead of to and too “u” for you 3. Posting Inappropriate Photos Everyone is partial to a night out every once in a while, but it’s important to remember on work nights out in particular, to avoid posting inappropriate posts and photos. It may seem like a bit of harmless fun but it could show you in an unappealing light to your employer. Even sharing photos of your friend’s drunken antics could be an issue to your employer. 4. Posting Tasteless Comments Social media is an open platform for all kinds of opinions. However, any comment meant to offend or discriminate will not be accepted by your employer or colleagues. Always be wary of how open you are with your opinions online and avoid posting any malicious or discriminatory comments, as well as sharing content of the same nature. 5. Complaining About Your Job/Boss Online Even if you dislike your job or your boss, you should never post anything negative about your workplace online. Doing this could affect you being hired by future employers. If you need to vent negatively about your job or work relationships, it’s best to speak face to face with someone you trust. You could even consider writing your feelings down on a piece of paper and binning it afterwards. 6. Posting Content About Searching For A New Job Unless your colleagues and employer are aware of your job search, like in an instance of redundancy or you’re in your final weeks of a temporary contract, you shouldn’t go public on social media about your job search. If your employer becomes aware of your plan to leave the company, they are in a position to find a replacement for you straight away. You could find yourself being replaced before you’ve even found yourself a new job. 7. Cyber Bullying This is never ok and it’s seen as a social media mistake in general not just for your career. Avoid any malicious activity with or against any of your colleagues. This could cost you your job and potentially future jobs. 8. Sharing Confidential Information With most employment contacts you sign a declaration to not disclose any confidential information outside of your workplace. It is particularly important to keep private matters off social media. This applies to good information as well. It can be very easy to share good news about your company but often companies like to announce their news publicly themselves. You could find yourself in trouble if you announce information on your own social media before the company wanted to share it.
With an ever increasing number of platforms to utilise for finding a job, how do you stand out from the crowd and grab an employer’s attention? We’ve put together nine easy steps to get yourself noticed online. Create a LinkedIn Profile LinkedIn is the most commonly used and abused job website in most countries at this stage. With over one million users in Ireland, LinkedIn has the capabilities of jobs boards along with a community of knowledge that any candidate can benefit from. Recruiters are probably some of the most avid LinkedIn users so make sure your profile is filled out in detail and is optimised with keywords associated with your target job. Bonus Tip: Along with LinkedIn, recruiters and hiring managers also love Twitter to get jobs out there so consider becoming a regular user on this site also. Use Jobs Boards Smartly When applying for jobs tailor your CV for each position. Optimise your cover letter and skill section to match that of the job specification. Consider creating a profile on these sites but keep track of them as people tend to forget they create these profiles after they find a job. Search Engine Optimisation (SEO) This daunting term is not just relevant to marketers but to anyone who is marketing themselves online. SEO is identifying keywords relevant to your role and using these evenly throughout your profile. Look over specifications for jobs that you are interested in, identify commonly repeated skills that you possess and use these in your profiles. This method works for any profile that is searchable online (both publically and privately) so apply these techniques to LinkedIn, jobs boards and anywhere else you are looking for a job. Embed Social Profiles into CVs Whether handing out hard copy CVs or sending CVs via email etc. make sure to include links to your online profiles. This gives recruiters and employers the opportunity to get to know you before an interview and will help recruiters gauge overall fit with the company. But be careful what you post on these sites as inappropriate posts can be detrimental to your future role. Interact on Social Media Most recruiters are active online, sharing content and updates. If they share a job that may not suit your experience but you know someone, forward or retweet to them. If your contact gets an interview they can drop your name in for the recruiter’s knowledge. Sharing recruiter’s content and commenting on company news can be a great way of getting known by a company/recruiter. Following thought leaders in your industry will keep you ahead of the tide as regards changes in the trade and alert you to any importance conferences or networking events that you should be present at. Be In Demand Know what is going on in the landscape of your industry. Are things changing? Are there new technologies that will affect your job? Be ready to talk about these openly in your cover letter, on LinkedIn and in interviews. Showing that you are ahead of the curve with industry news shows that you are interested in your chosen profession/industry. Keep a close eye on competitors to know what they are doing and come up with examples of how you can help your company gain traction over their competitors. Showing genuine vigour for a company can score you points with a recruiter. Be Creative The above point leads directly into this one – Be Creative. If you know your industry and the companies that you are applying for then you know the norms. Do not be afraid of pushing these norms to get noticed but know the limits of your industry. Do not copy off others but show your uniqueness through your CV and online profiles so that personality and cultural fit are evident. Get Recommended LinkedIn have a nifty tool called ‘Recommendations’ which allows colleagues/managers/former associates to publicly or privately provide feedback on your work ethic and experience working with you. This can be great when recruiters are trying to find talent as referrals can say a lot more about a person’s ability to work than their profile can. Unique Selling Point Proposition The most important thing to remember when actively seeking employment is that you are selling your skills and abilities to recruiters and human resource departments in the hope of a position in their company. With this in mind you need to figure out what skills/abilities you possess that makes you different to others in your field. For your online profile use something generic to the industry that you are in/want to be in but tailor your cover letter and CV for each role you are applying for – make it relevant to the position that you are aiming for. Examples would be: “I increased our company’s online sales by 11% in three months, using a mixture of social media, content creation and email marketing, which was coordinated solely by myself.” “I effectively managed several large client accounts over the past year, turning them from loss making accounts into some of the largest profit making accounts for my company.”
Online privacy is always appearing in the news and with our reliance on technology to do everything this is no wonder. A constant problem in workplaces across the globe is employees blurring the lines between work emails and home emails. In the US, one third of employees who are fired have the reason of excessive or inappropriate email usage as a contributing factor. And if reports are correct that we spend approximately 70% of our time in work or on our phones and laptops, would that not make sense then to use our work emails more? Quick personal emails The problem is that we seem to be using our Gmails and Yahoo’s much less and prefer to ping off a quick email to our friend to say we’re running late for that coffee or the landlord to advise of a leaky tap that needs to be fixed. Surely that’s not “excessive”? But even if you don’t use your emails and send a message via Facebook chat instead, it’s actually just as dangerous because everything you do on your office PC or laptop during work time is not only accessible to IT, but indeed technically on work time and therefore legally owned by your company. And therefore your employer has every right to question every correspondence you send. Or are we just getting very George Orwell all of a sudden? Most companies require employees to sign an IT disclosure form; how many of us read it before we sign is debatable but I’m willing to take a bet that it’s not many. Once you sign that form, you are agreeing to hand over pretty much your entire digital identity while at work to your employer. And by default, your friends and colleagues details and identities. That figure of 70% is actually skewed as well – if your boss doesn’t like you and plans to get rid of you, it would be very easy to use excessive or inappropriate email use as a reason to fire you whereas you may see your correspondence as normal and perfectly within the work remit. Inappropriate doesn’t mean dodgy emails to colleagues about sensitive subjects or gossip about your boss though – this can also mean sending your landlord an email about that tap. Our judgement is blurred Which brings us back to square one – our judgment is being blurred more and more by the age of technology and considering we are online virtually 24/7, it stands to reason we’ll condense our online life to make things easier? You must also remember that anything you do online, whether on the internet or on your own work network, can never be fully deleted. You will never be able to outsmart the IT guy; they don’t care who you are or what you’ve done. They don’t discriminate, but with the invention of big data, it’s very easy for companies to track what you do during your workday. The key point to keep remembering is – if you don’t want your employer to have access to your personal online presence, don’t do it at work. Limit your social life to your home PC or private phone and remember that perhaps it’s time to look at whether you’re really doing your job well if you find yourself spending more time chatting online than doing work. View original article in The Journal.ie
Online Marketing has been an area of significant growth over the last few years. Seeing as your CV is your first point of contact with potential employers, many jobseekers have been utilising their CVs to convey their creativity and suitability for online marketing roles. Used well, a creative CV can really give you the edge over the competition. Not only does it reflect your personality, it speaks volumes about your creativity and problem solving skills. A well designed CV is the first impression a future employer will get of you, your style, and your methods of working. However before you run off and start working on your CV masterpiece bear the following in mind; Don’t skimp on Relevant Information Whilst it’s easy to get carried away on a creative buzz, don’t skimp on relevant information for the sake of design. An effective creative CV finds the balance between design and information. It’s important for employers to know what you’ve achieved and where you’ve been so make sure you stress your experience and include all relevant information. At the end of the day, it is the most important factor. Don’t overdo it It is very easy for the design to overwhelm your CV, so show a little bit of restraint and taste when it comes to designing your CV. Content is king at the end of the day so make sure it’s easy to read, well organised and clear. As previously mentioned the competition for jobs in the online marketing sector is strong and each candidate is fighting a new fight with each application. You can be one step ahead of the competition by highlighting your CV through creativity; from there it is down to your experience and your ability to perform in the interview process. But being 1-0 up before you get to that process is of great benefit!
The Irish job hunting scene has changed dramatically in the past decade. Companies and job seekers alike have moved away from traditional print advertising to the Internet and its many forms of social media. Social networks such as Facebook, Twitter and LinkedIn are surging in popularity and all age groups are adopting these as tools to aide in the job search process. Social Networks are a great supplement to networking and job searching. Some advantages include; Job Searching Social networks give you the opportunity to build relationships with potential employers. By ‘following’ their Twitter/LinkedIn/Facebook page you will see job opportunities within the company as they arise. Easy to research companies The internet gives us access to vast amounts of information, meaning it is now easier than ever to research company backgrounds and the people working there. It is important to go to an interview knowing the background of the company of the people you may be working with. Despite the advantages of social networking there are some downfalls, if the content on the web is deemed unprofessional. Recruiters and companies alike are increasingly checking a candidate’s online profile, and thanks to the amounts of information available online, they can conduct instant back-ground checks Therefore our top tips for using social networks to your advantage include: Perform a Google Audit Do a Google search and find out what the internet has to say about you, this will be a good indicator of how your online presence appears to potential employers. If there are any negative comments/images/posts that you can remove, do so. If there are items online that are negative, contact the website’s controller to try having them remove the content. Getting rid of negative material can be difficult. To combat it you should create more positive material, the more you create the further down Google rankings the negative material will be pushed Protect your online profile Set your profiles to ‘private’ so they are only viewable to selected friends. Clean up your current online profile; make sure your profile pictures are respectable and remove any derogatory comments (if any). Realise that your online comments and discussions are not private, what you post will be around for a long time, and could be shared by others. Therefore don’t post anything that you wouldn’t want a prospective employer to see. A seemingly innocuous but snarky comment about your, work or a colleague could have long-term effects on your career, relationships or reputation. Check your profile regularly to make sure it is appropriate for an employer to see it. Censor all material/photos posted to your profile Check Yourself Employ the ‘second set of eyes’ rule. Have someone look over your online profiles to insure your profile is appropriate. Social Media and its link to job searching is here to stay. Candidates need to be prepared and use it to their advantage. Networking, job searching and information gathering are all just a click away and can be used to your advantage.
The amount of Irish twitter users increased between 2016 and 2017. Twitter has become a key area for professional communication and also a great platform to post job opportunities and source possible candidates. Over the past few years social media has impacted and changed our manner of consumer behavior along with the job seeking and recruitment process. It is our opinion that these changes are very positive. The social job search allows for a greater chance to research the company, a great platform to sell and distinguish yourself from other candidates and an increased dialogue for your future employer. The following are our top 5 tips to make the most of Twitter in your social job search. 1. Let the world know you One of the most obvious first things you should do when using social media for your job search is to let the world know that you have a Twitter account. You should include a hyperlink to your account on your CV and use it perhaps in your personal email signature. Link your Twitter with other platforms, or as a promoter for your blog, allow people the chance to get to know you. Additionally, let your network know that you are looking for a new role, or better yet, the type of role you are looking for. Some people would rather a more conservative approach, but the social platform ethos is all about transparency. Leverage your network for introductions, share jobs and be referred on to a role, ‘ask and you shall receive!’ 2. Connect and communicate Twitter is uniquely positioned, arguably more so than any other social platform, to connect with people. You have the ability to follow anyone on Twitter immediately and vice versa without an approval process. The opportunity to engage with the highest leader of your target industry is only a click of a ‘follow’ button away. Research the company, follow the decision makers in your target company, retweet their industry news, if appropriate start a conversation or otherwise send a discrete DM. 3. Actually Network Twitter is not all about self promotion! Do just add people to have them in a list and push your own message on them. This is all about dialogue and actually networking. Engage in your industry of choice, joining in on conversations and interacting. This will also make a good impression for prospect employer visiting your profile. Show an interest in other people and retweet their ideas. The concept of paying it forward is strong within social media. Helping others can hold some leverage with your networks in the future and build stronger relationships. 4. Searching in Twitter Hundreds of Irish companies are communicating on Twitter, so being able to effectively search through all these conversations to find the job opportunities is crucial. The website search.twitter.com is an advanced search option and allows for a more precise search than the in-site search option. Click on advanced search and you can enter keywords like ‘hiring’. ‘job’ or ‘opportunity’ to find you a role as well as you word to describe the job you are looking for. You can also precisely refine by location as well. An interesting idea is to make this search real time by integrating it to your RSS reader. If you don’t have an RSS reader try www.feedmyinbox.com, create an account, and add the RSS reader link to receive e-mail updates instead.