With an ever increasing number of platforms to utilise for finding a job, how do you stand out from the crowd and grab an employer’s attention? We’ve put together nine easy steps to get yourself noticed online. Create a LinkedIn Profile LinkedIn is the most commonly used and abused job website in most countries at this stage. With over one million users in Ireland, LinkedIn has the capabilities of jobs boards along with a community of knowledge that any candidate can benefit from. Recruiters are probably some of the most avid LinkedIn users so make sure your profile is filled out in detail and is optimised with keywords associated with your target job. Bonus Tip: Along with LinkedIn, recruiters and hiring managers also love Twitter to get jobs out there so consider becoming a regular user on this site also. Use Jobs Boards Smartly When applying for jobs tailor your CV for each position. Optimise your cover letter and skill section to match that of the job specification. Consider creating a profile on these sites but keep track of them as people tend to forget they create these profiles after they find a job. Search Engine Optimisation (SEO) This daunting term is not just relevant to marketers but to anyone who is marketing themselves online. SEO is identifying keywords relevant to your role and using these evenly throughout your profile. Look over specifications for jobs that you are interested in, identify commonly repeated skills that you possess and use these in your profiles. This method works for any profile that is searchable online (both publically and privately) so apply these techniques to LinkedIn, jobs boards and anywhere else you are looking for a job. Embed Social Profiles into CVs Whether handing out hard copy CVs or sending CVs via email etc. make sure to include links to your online profiles. This gives recruiters and employers the opportunity to get to know you before an interview and will help recruiters gauge overall fit with the company. But be careful what you post on these sites as inappropriate posts can be detrimental to your future role. Interact on Social Media Most recruiters are active online, sharing content and updates. If they share a job that may not suit your experience but you know someone, forward or retweet to them. If your contact gets an interview they can drop your name in for the recruiter’s knowledge. Sharing recruiter’s content and commenting on company news can be a great way of getting known by a company/recruiter. Following thought leaders in your industry will keep you ahead of the tide as regards changes in the trade and alert you to any importance conferences or networking events that you should be present at. Be In Demand Know what is going on in the landscape of your industry. Are things changing? Are there new technologies that will affect your job? Be ready to talk about these openly in your cover letter, on LinkedIn and in interviews. Showing that you are ahead of the curve with industry news shows that you are interested in your chosen profession/industry. Keep a close eye on competitors to know what they are doing and come up with examples of how you can help your company gain traction over their competitors. Showing genuine vigour for a company can score you points with a recruiter. Be Creative The above point leads directly into this one – Be Creative. If you know your industry and the companies that you are applying for then you know the norms. Do not be afraid of pushing these norms to get noticed but know the limits of your industry. Do not copy off others but show your uniqueness through your CV and online profiles so that personality and cultural fit are evident. Get Recommended LinkedIn have a nifty tool called ‘Recommendations’ which allows colleagues/managers/former associates to publicly or privately provide feedback on your work ethic and experience working with you. This can be great when recruiters are trying to find talent as referrals can say a lot more about a person’s ability to work than their profile can. Unique Selling Point Proposition The most important thing to remember when actively seeking employment is that you are selling your skills and abilities to recruiters and human resource departments in the hope of a position in their company. With this in mind you need to figure out what skills/abilities you possess that makes you different to others in your field. For your online profile use something generic to the industry that you are in/want to be in but tailor your cover letter and CV for each role you are applying for – make it relevant to the position that you are aiming for. Examples would be: “I increased our company’s online sales by 11% in three months, using a mixture of social media, content creation and email marketing, which was coordinated solely by myself.” “I effectively managed several large client accounts over the past year, turning them from loss making accounts into some of the largest profit making accounts for my company.”
Online privacy is always appearing in the news and with our reliance on technology to do everything this is no wonder. A constant problem in workplaces across the globe is employees blurring the lines between work emails and home emails. In the US, one third of employees who are fired have the reason of excessive or inappropriate email usage as a contributing factor. And if reports are correct that we spend approximately 70% of our time in work or on our phones and laptops, would that not make sense then to use our work emails more? Quick personal emails The problem is that we seem to be using our Gmails and Yahoo’s much less and prefer to ping off a quick email to our friend to say we’re running late for that coffee or the landlord to advise of a leaky tap that needs to be fixed. Surely that’s not “excessive”? But even if you don’t use your emails and send a message via Facebook chat instead, it’s actually just as dangerous because everything you do on your office PC or laptop during work time is not only accessible to IT, but indeed technically on work time and therefore legally owned by your company. And therefore your employer has every right to question every correspondence you send. Or are we just getting very George Orwell all of a sudden? Most companies require employees to sign an IT disclosure form; how many of us read it before we sign is debatable but I’m willing to take a bet that it’s not many. Once you sign that form, you are agreeing to hand over pretty much your entire digital identity while at work to your employer. And by default, your friends and colleagues details and identities. That figure of 70% is actually skewed as well – if your boss doesn’t like you and plans to get rid of you, it would be very easy to use excessive or inappropriate email use as a reason to fire you whereas you may see your correspondence as normal and perfectly within the work remit. Inappropriate doesn’t mean dodgy emails to colleagues about sensitive subjects or gossip about your boss though – this can also mean sending your landlord an email about that tap. Our judgement is blurred Which brings us back to square one – our judgment is being blurred more and more by the age of technology and considering we are online virtually 24/7, it stands to reason we’ll condense our online life to make things easier? You must also remember that anything you do online, whether on the internet or on your own work network, can never be fully deleted. You will never be able to outsmart the IT guy; they don’t care who you are or what you’ve done. They don’t discriminate, but with the invention of big data, it’s very easy for companies to track what you do during your workday. The key point to keep remembering is – if you don’t want your employer to have access to your personal online presence, don’t do it at work. Limit your social life to your home PC or private phone and remember that perhaps it’s time to look at whether you’re really doing your job well if you find yourself spending more time chatting online than doing work. View original article in The Journal.ie
Online Marketing has been an area of significant growth over the last few years. Seeing as your CV is your first point of contact with potential employers, many jobseekers have been utilising their CVs to convey their creativity and suitability for online marketing roles. Used well, a creative CV can really give you the edge over the competition. Not only does it reflect your personality, it speaks volumes about your creativity and problem solving skills. A well designed CV is the first impression a future employer will get of you, your style, and your methods of working. However before you run off and start working on your CV masterpiece bear the following in mind; Don’t skimp on Relevant Information Whilst it’s easy to get carried away on a creative buzz, don’t skimp on relevant information for the sake of design. An effective creative CV finds the balance between design and information. It’s important for employers to know what you’ve achieved and where you’ve been so make sure you stress your experience and include all relevant information. At the end of the day, it is the most important factor. Don’t overdo it It is very easy for the design to overwhelm your CV, so show a little bit of restraint and taste when it comes to designing your CV. Content is king at the end of the day so make sure it’s easy to read, well organised and clear. As previously mentioned the competition for jobs in the online marketing sector is strong and each candidate is fighting a new fight with each application. You can be one step ahead of the competition by highlighting your CV through creativity; from there it is down to your experience and your ability to perform in the interview process. But being 1-0 up before you get to that process is of great benefit!
The Irish job hunting scene has changed dramatically in the past decade. Companies and job seekers alike have moved away from traditional print advertising to the Internet and its many forms of social media. Social networks such as Facebook, Twitter and LinkedIn are surging in popularity and all age groups are adopting these as tools to aide in the job search process. Social Networks are a great supplement to networking and job searching. Some advantages include; Job Searching Social networks give you the opportunity to build relationships with potential employers. By ‘following’ their Twitter/LinkedIn/Facebook page you will see job opportunities within the company as they arise. Easy to research companies The internet gives us access to vast amounts of information, meaning it is now easier than ever to research company backgrounds and the people working there. It is important to go to an interview knowing the background of the company of the people you may be working with. Despite the advantages of social networking there are some downfalls, if the content on the web is deemed unprofessional. Recruiters and companies alike are increasingly checking a candidate’s online profile, and thanks to the amounts of information available online, they can conduct instant back-ground checks Therefore our top tips for using social networks to your advantage include: Perform a Google Audit Do a Google search and find out what the internet has to say about you, this will be a good indicator of how your online presence appears to potential employers. If there are any negative comments/images/posts that you can remove, do so. If there are items online that are negative, contact the website’s controller to try having them remove the content. Getting rid of negative material can be difficult. To combat it you should create more positive material, the more you create the further down Google rankings the negative material will be pushed Protect your online profile Set your profiles to ‘private’ so they are only viewable to selected friends. Clean up your current online profile; make sure your profile pictures are respectable and remove any derogatory comments (if any). Realise that your online comments and discussions are not private, what you post will be around for a long time, and could be shared by others. Therefore don’t post anything that you wouldn’t want a prospective employer to see. A seemingly innocuous but snarky comment about your, work or a colleague could have long-term effects on your career, relationships or reputation. Check your profile regularly to make sure it is appropriate for an employer to see it. Censor all material/photos posted to your profile Check Yourself Employ the ‘second set of eyes’ rule. Have someone look over your online profiles to insure your profile is appropriate. Social Media and its link to job searching is here to stay. Candidates need to be prepared and use it to their advantage. Networking, job searching and information gathering are all just a click away and can be used to your advantage.
The amount of Irish twitter users increased between 2016 and 2017. Twitter has become a key area for professional communication and also a great platform to post job opportunities and source possible candidates. Over the past few years social media has impacted and changed our manner of consumer behavior along with the job seeking and recruitment process. It is our opinion that these changes are very positive. The social job search allows for a greater chance to research the company, a great platform to sell and distinguish yourself from other candidates and an increased dialogue for your future employer. The following are our top 5 tips to make the most of Twitter in your social job search. 1. Let the world know you One of the most obvious first things you should do when using social media for your job search is to let the world know that you have a Twitter account. You should include a hyperlink to your account on your CV and use it perhaps in your personal email signature. Link your Twitter with other platforms, or as a promoter for your blog, allow people the chance to get to know you. Additionally, let your network know that you are looking for a new role, or better yet, the type of role you are looking for. Some people would rather a more conservative approach, but the social platform ethos is all about transparency. Leverage your network for introductions, share jobs and be referred on to a role, ‘ask and you shall receive!’ 2. Connect and communicate Twitter is uniquely positioned, arguably more so than any other social platform, to connect with people. You have the ability to follow anyone on Twitter immediately and vice versa without an approval process. The opportunity to engage with the highest leader of your target industry is only a click of a ‘follow’ button away. Research the company, follow the decision makers in your target company, retweet their industry news, if appropriate start a conversation or otherwise send a discrete DM. 3. Actually Network Twitter is not all about self promotion! Do just add people to have them in a list and push your own message on them. This is all about dialogue and actually networking. Engage in your industry of choice, joining in on conversations and interacting. This will also make a good impression for prospect employer visiting your profile. Show an interest in other people and retweet their ideas. The concept of paying it forward is strong within social media. Helping others can hold some leverage with your networks in the future and build stronger relationships. 4. Searching in Twitter Hundreds of Irish companies are communicating on Twitter, so being able to effectively search through all these conversations to find the job opportunities is crucial. The website search.twitter.com is an advanced search option and allows for a more precise search than the in-site search option. Click on advanced search and you can enter keywords like ‘hiring’. ‘job’ or ‘opportunity’ to find you a role as well as you word to describe the job you are looking for. You can also precisely refine by location as well. An interesting idea is to make this search real time by integrating it to your RSS reader. If you don’t have an RSS reader try www.feedmyinbox.com, create an account, and add the RSS reader link to receive e-mail updates instead.