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Grab employer attention online

How To Grab An Employer’s Attention Online

Grab employer attention online

With an ever increasing number of platforms to utilise for finding a job, how do you stand out from the crowd and grab an employer’s attention? We’ve put together nine easy steps to get yourself noticed online.

 

Create a LinkedIn Profile

LinkedIn is the most commonly used and abused job website in most countries at this stage. With over one million users in Ireland, LinkedIn has the capabilities of jobs boards along with a community of knowledge that any candidate can benefit from. Recruiters are probably some of the most avid LinkedIn users so make sure your profile is filled out in detail and is optimised with keywords associated with your target job.

 

Bonus Tip: Along with LinkedIn, recruiters and hiring managers also love Twitter to get jobs out there so consider becoming a regular user on this site also.

 

Use Jobs Boards Smartly

When applying for jobs tailor your CV for each position. Optimise your cover letter and skill section to match that of the job specification. Consider creating a profile on these sites but keep track of them as people tend to forget they create these profiles after they find a job.

 

Search Engine Optimisation (SEO)

This daunting term is not just relevant to marketers but to anyone who is marketing themselves online. SEO is identifying keywords relevant to your role and using these evenly throughout your profile. Look over specifications for jobs that you are interested in, identify commonly repeated skills that you possess and use these in your profiles.

 

This method works for any profile that is searchable online (both publically and privately) so apply these techniques to LinkedIn, jobs boards and anywhere else you are looking for a job.

 

Embed Social Profiles into CVs

Whether handing out hard copy CVs or sending CVs via email etc. make sure to include links to your online profiles. This gives recruiters and employers the opportunity to get to know you before an interview and will help recruiters gauge overall fit with the company. But be careful what you post on these sites as inappropriate posts can be detrimental to your future role.

 

Interact on Social Media

Most recruiters are active online, sharing content and updates. If they share a job that may not suit your experience but you know someone, forward or retweet to them. If your contact gets an interview they can drop your name in for the recruiter’s knowledge.

 

Sharing recruiter’s content and commenting on company news can be a great way of getting known by a company/recruiter. Following thought leaders in your industry will keep you ahead of the tide as regards changes in the trade and alert you to any importance conferences or networking events that you should be present at.

 

Be In Demand

Know what is going on in the landscape of your industry. Are things changing? Are there new technologies that will affect your job? Be ready to talk about these openly in your cover letter, on LinkedIn and in interviews. Showing that you are ahead of the curve with industry news shows that you are interested in your chosen profession/industry.

 

Keep a close eye on competitors to know what they are doing and come up with examples of how you can help your company gain traction over their competitors. Showing genuine vigour for a company can score you points with a recruiter.

 

Be Creative

The above point leads directly into this one – Be Creative. If you know your industry and the companies that you are applying for then you know the norms. Do not be afraid of pushing these norms to get noticed but know the limits of your industry. Do not copy off others but show your uniqueness through your CV and online profiles so that personality and cultural fit are evident.

 

Get Recommended

LinkedIn have a nifty tool called ‘Recommendations’ which allows colleagues/managers/former associates to publicly or privately provide feedback on your work ethic and experience working with you. This can be great when recruiters are trying to find talent as referrals can say a lot more about a person’s ability to work than their profile can.

 

Unique Selling Point Proposition

The most important thing to remember when actively seeking employment is that you are selling your skills and abilities to recruiters and human resource departments in the hope of a position in their company. With this in mind you need to figure out what skills/abilities you possess that makes you different to others in your field. For your online profile use something generic to the industry that you are in/want to be in but tailor your cover letter and CV for each role you are applying for – make it relevant to the position that you are aiming for.

 

Examples would be:

  • “I increased our company’s online sales by 11% in three months, using a mixture of social media, content creation and email marketing, which was coordinated solely by myself.”
  • “I effectively managed several large client accounts over the past year, turning them from loss making accounts into some of the largest profit making accounts for my company.”

Posted by Recruitment Consultant, Sigmar on 1 December 2017

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Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

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Working From Home Guide

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As many of us have been plunged into working from home for the first time without warning, we may be struggling with where to start. Our normal routine has changed entirely leaving a lot of us wondering how you keep yourself motivated and productive. Read on for our top tips on making the most of working from home. 1. Working Space When it comes to setting up your working from home environment there is no one size fits all approach. While some people prefer one dedicated desk area that resembles an office work station, others prefer to change their environment throughout the day whether it be to sit at a desk space/their kitchen table for work that requires focus and concentration, their patio area for business calls/team meetings or their couch for catching up on emails. This is one of the key benefits of working from home - you get to decide on your ideal office set-up. However, while it can be tempting to lie in bed on your laptop all day, you are likely to tire of this and hurt your neck or back. What you want is a dedicated space that allows you to work productively with minimum distraction. Having a dedicated space also signals to your brain that you’re “at work” and puts you in the mind-frame of being productive. If working from home is a temporary measure for coronavirus, you probably don’t have that much equipment beyond a laptop. Laptops have bad ergonomics so it might be an idea to rise it on a pile of books and get a USB keyboard and mouse and treat it as a desktop. Or if you are enjoying working from home and see yourself continuing to work from home beyond coronavirus perhaps invest in a docking station and a second monitor. Stand-up desks are another popular option. A bar table or even a wide and tall surface in your home may be suitable for a couple hours a day. Switching your desk may energise you and increase your productivity for certain tasks. Finally, don’t forget to check your tech! Ensuring good connectivity at all times is fairly important for most online workers. Be prepared for an outage by having a back-up such as a mobile plan with extra data or a mobile router. After that make sure you have all the technology and tools you need to work effectively. From email and video conference software to collaboration tools - some of these may be new to you so take the time to get to grips with the basics. 2. Routine As mentioned, our normal routine has been changed, we’re no longer commuting, grabbing a coffee at the café around the corner from the office, chatting to colleagues in the canteen, attending meetings, visiting clients etc. Therefore, you will need to make a new routine to work from home. Triggers It’s important to identify “triggers” for yourself that signal to your brain that you are in work mode. Every article you read will tell you to make sure you get up and get dressed, while it is tempting to stay in your pyjamas for an hour, that hour can easily slip into a full day. After this incorporate the parts of your old routine that you benefitted from. Perhaps you enjoyed walking to work in the morning as it woke you up, if so, get outside for a walk first thing. Have a coffee in your garden/on your balcony to replace the one you had in your local café. Do an at home workout if you used to go to the gym in the morning. Set reminders to get away from your desk for five minutes every so often to mimic the breaks you took in the office to grab a coffee in the kitchen. Structure You are your own personal manager when working from home. Without things like in-person meetings to break your day, it can be easy to lose focus. Also your motivation naturally ebbs and flows throughout the day, so set yourself a schedule. List what you’ll do and then block times on your calendar as to when you will work on them. For me personally I like to block the first 2 hours of every morning for writing tasks as I find that’s when I am at my most creative. I then try to schedule video calls and meetings for the afternoon when I find my productivity is waning. Make sure to set fixed working hours for yourself. It can be tempting to stay logged on long past when you said you will finish but it is best to set up a consistent schedule with yourself so that you can make a clean break between “work” and “home”. Kill distractions Working from home and particularly at the moment it can be easy to let yourself be consumed by the news and social media. To counteract this, remove social networks from your internet browser bookmarks and log out of every account. Or create a work bookmark list and a personal bookmark list. Your work bookmark list will only consist of the bookmarks you need for your job and the personal list can include your social networks. You can hide your personal bookmark list during your working day to remove the impulse to click into social networks. 3. Stay Connected Naturally, given the anxiety surrounding the coronavirus pandemic and being unexpectedly thrown into working from home, it is natural to feel isolated. Instant messaging and video conferencing tools can make it easy to check in with your colleagues so make sure to schedule in some “non-work” related chats with your colleagues. Here in Sigmar, we schedule virtual coffee breaks with our colleagues, a ten-minute call to check in with each other and to have a chit-chat. This helps maintain team bonds and provides some light relief throughout your day. 4. Give Yourself a Break Being thrown into working from home, employees can often be harder on themselves about their productivity levels as they forget about the amount of distractions that come with working in an office environment. You might not have scheduled your coffee breaks when you worked in the office but regular breaks are important for maintaining focus and productivity so don’t be afraid to include them in your schedule. It could be a simple 10-minute break for a coffee or a snack or a few minutes to read an interesting article. Ideally, you should try to get some outdoor time during your lunch break too, so you don’t go stir crazy. Ultimately, what works best will vary from person to person so don’t be afraid to try things out over the next few weeks until you find your ideal set-up and structure. The most important thing is to find what helps you stay focused, while maintain a work life balance.