Blogs by tag - marketing

How Do I Get A Job In Digital Marketing?

One of the most common questions we get asked by recent graduates or people looking to alter their career is about working in Digital Marketing. It is the Holy Grail for a lot of people coming out of a business/marketing qualification and is one of the mostly highly competitive spaces to go into when searching for work. It is difficult to get these positions but not impossible. First of all why do you want to work as a Digital Marketer? Are you techie, a nerd or a geek? To be successful in this space you need to be passionate about the tools you are using to reach the people you are trying to target. This is a space that moves so fast that knowledge gained can be redundant within 6 months and if you don’t have the desire to keep pace you will get left behind. Keep embracing new technologies, be an early adopter and don’t fall by the wayside. Now that we know you really want this career let’s see how you can gain an edge against your competition: 1. Get a qualification. You are going to need a qualification in marketing with a strong focus on digital in it. If it’s not in the title then mention the digital courses in your education. Any additional courses you can do for free in your spare time should be mentioned – Companies want you to be good with software packages like Hubspot – download it and play around! 2. Build an online presence! You are applying for a digital role so you need to have a digital presence – Linkedin, Facebook, Twitter – all should be up to date and active (especially Linkedin as this is the first place a recruiter or hiring manager will look). Blogs, digital portfolios or anything that shows contribution or activity online can be an effective tool. You want to stand out so blog about something you are passionate about! 3. Specialise in something. Social Media, Digital Content and e-Marketing are probably the 3 biggest areas within Digital Marketing and if you can show that this niche is your gig then you will fare better in applying to those roles. 4. Work experience This is the tricky bit. Most employers want to see some experience on your CV so where possible do internships and ask for work while there. Also look at volunteering to improve the online presence of local clubs or businesses – do they have a Facebook page and can you increase the amount of likes they get? 5. Mention all of this on your CV! As a recruiter I don’t have time to read a cover letter from every applicant so if the info isn’t on your CV then I won’t see it. Be clear and concise but make sure I see – education, digital experience, and digital skills. The key thing about getting work in digital is to realise that the person you apply to will immediately check out your online presence and level of activity. If I am looking for someone to publish content online and you can show that you do that on a regular basis you should be a step or two ahead of some of your rivals. None of the above will guarantee you a job in digital marketing, but it will certainly set you on the right path!

How To Answer “What’s Your Greatest Weakness?”

The one question I am always asked when preparing a candidate for an interview is “how do I answer the weakness question?” The worst reaction you can have to this question is to say I don’t have a weakness. Everyone has a weakness and the reason the interviewer is asking this question is to see how you act outside your comfort zone. People often make the common mistake of trying to turn a negative into a positive. An example of this would be I’m a perfectionist or I work too hard. These answers are boring and show the interviewer you have put very little thought into his/her question. Also you are not actually answering the question you’re just trying to put a clever spin on it.Another mistake candidates make is being too honest. Never mention a weakness that you have if it is going to stop you from getting the job. So don’t answer “I’m lazy” or that “I’m always late” as this is not what your potential new employer wants to hear. The trick to answering this is in the same way you would answer any interview question and that’s by preparing your answer in advance. It can be very difficult to talk about your flaws in a stressful situation like an interview so make sure you spend time preparing your answer. These are a few ways to best answer the weakness question: 1. Pick a weakness that is acceptable for the job Don’t pick a skill or requirement that is on the job spec that you don’t have and say it is your main weakness. This will only put doubt into the interviewers head. 2. Pick a weakness that you can develop For this type of answer you might think of an example where you had a weakness but developed it over the course of your time in prior employment. 3. Describe your weakness in a concise way Don’t go into loads of detail on this question. They are asking you your weakness so be brief and don’t come across as negative. A common answer that candidates often use when asked the weakness question is on their delegation skills. Here you can mention a time when you used to have the mentality that only you could do the job but over time you realised that it was actually slowing the work down and by delegating to other staff members the job was done quicker. This answer is perfect to give but it depends on what job you are going for. If you are going for a managerial role where managing and delegating work will be part of your job description then don’t use delegating as your weakness. Every question in an interview is an opportunity for you to sell yourself, so it is important you never miss a genuine opportunity and the weakness question is no different. Treat it like you would any interview questions that you find hard and prepare your answer.