protect online presence

Protect Your Online Presence

protect online presence

The Irish job hunting scene has changed dramatically in the past decade. Companies and job seekers alike have moved away from traditional print advertising to the Internet and its many forms of social media. Social networks such as Facebook, Twitter and LinkedIn are surging in popularity and all age groups are adopting these as tools to aide in the job search process. 


Social Networks are a great supplement to networking and job searching. Some advantages include;

  • Job Searching Social networks give you the opportunity to build relationships with potential employers. By ‘following’ their Twitter/LinkedIn/Facebook page you will see job opportunities within the company as they arise.
  • Easy to research companies The internet gives us access to vast amounts of information, meaning it is now easier than ever to research company backgrounds and the people working there. It is important to go to an interview knowing the background of the company of the people you may be working with.


Despite the advantages of social networking there are some downfalls, if the content on the web is deemed unprofessional. Recruiters and companies alike are increasingly checking a candidate’s online profile, and thanks to the amounts of information available online, they can conduct instant back-ground checks


Therefore our top tips for using social networks to your advantage include:


Perform a Google Audit

  • Do a Google search and find out what the internet has to say about you, this will be a good indicator of how your online presence appears to potential employers.
  • If there are any negative comments/images/posts that you can remove, do so.
  • If there are items online that are negative, contact the website’s controller to try having them remove the content.
  • Getting rid of negative material can be difficult. To combat it you should create more positive material, the more you create the further down Google rankings the negative material will be pushed


Protect your online profile

  • Set your profiles to ‘private’ so they are only viewable to selected friends.
  • Clean up your current online profile; make sure your profile pictures are respectable and remove any derogatory comments (if any).
  • Realise that your online comments and discussions are not private, what you post will be around for a long time, and could be shared by others.
  • Therefore don’t post anything that you wouldn’t want a prospective employer to see. A seemingly innocuous but snarky comment about your, work or a colleague could have long-term effects on your career, relationships or reputation.
  • Check your profile regularly to make sure it is appropriate for an employer to see it. Censor all material/photos posted to your profile


Check Yourself

  • Employ the ‘second set of eyes’ rule.
  • Have someone look over your online profiles to insure your profile is appropriate.


Social Media and its link to job searching is here to stay. Candidates need to be prepared and use it to their advantage. Networking, job searching and information gathering are all just a click away and can be used to your advantage.

Posted by Julia Purcell, Marketing & Communications Manager Sigmar on 29 November 2017

Related Content


Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

Sigmar Recruitment and Alison today announce a COVID ready learning partnership as part of the emergency jobs initiative The initiative is an online platform set up by Sigmar Recruitment to help connect the displaced workforce with current frontline job opportunities, and to upskill the restricted workforce to enhance career prospects and enable a faster economic recovery. Alison, one of the largest learning websites worldwide, is now offering access to all of its courses free and unencumbered through The learning content being offered through the platform has been hand curated to reflect in-demand, recession-proof skills across an array of business and IT disciplines, including; data science project management customer service accounting web development computer networking e-commerce The core learning has been paired with lifestyle courses covering mental health, stress management and practical content on parenting while working from home for example aimed to support those working remote throughout the crisis period and beyond. The learning pathways have also been designed with jobseekers in mind with content on public speaking, job hunting, personal development supported by jobseeker advice on how to compete in the current marketplace, including tips on video interviewing, digital collaboration, remote onboarding and much more. Commenting on the partnership, founder of the initiative and Sigmar CCO Robert Mac Giolla Phádraig says: “As one of the world’s largest free learning platforms, Alison presents an excellent opportunity for newly unemployed in Ireland to upskill. The learning content has been COVID curated for maximum impact encompassing business skills, IT skills, mental health and personal development. We also aim to support the restricted workforce by providing upskilling opportunities during the downtime, to better equip our workforce to rebound from the crisis in the medium term.” Speaking at the announcement, Alison Founder & CEO, Mike Feerick stated that the gesture is one Alison is happy to make. “While being a global learning business, most of our team live and work in Ireland and know personally people whose employment has been jeopardised by the coronavirus pandemic crisis. Alison has over 1,500 free certificate and diploma courses, in subjects from project management, languages, IT, to health & safety, elderly caregiving, MS Excel and free courses on GDPR. “If you have been laid off, it is an opportunity to build up and strengthen your workplace skills to enhance your chances for employment in the months and years ahead. We are delighted to partner with Sigmar on the COVID Jobs Initiative.” is a for purpose “Team Ireland” initiative created by Sigmar Recruitment, supported by Alison, Candidate Manager, The Irish Times and Communicorp, established to mobilise the Irish Workforce.