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Marketing

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Latest Jobs

WINNER "BEST SALES & MARKETING RECRUITMENT TEAM IN IRELAND" at the Employment & Recruitment Federation Awards (Feb 2022)

The Sigmar Marketing recruitment team works with candidates nationwide at all levels. The team recruit for Marketing Executives, Category Managers, Product Managers, Brand Managers, Communications Managers, Marketing Managers, Marketing Directors, Social Media Specialists, Content Managers, PPC Specialists, SEO Specialists, Graphic Designers, Digital Marketing Executives, Digital Marketing Managers and PR positions.

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Salary Guide 2022

Salary Guide 2022

Salary Guide 2022 (Full) Salary Guide Ireland 2022 (PDF) Salary Guide 2022 by Department Accountancy & Finance  Construction & Property Services  Financial Services & Insurance HR IT Legal & Compliance Life Sciences Manufacturing & Engineering Marketing Multilingual Office Support Sales Supply Chain Executive Summary From Adie McGennis, CEO What a year! We came into the year with high uncertainty but hope that we had all seen the chaotic stage of the pandemic over and a “New Normal” (or “New Abnormal”) giving stability and growth to businesses and economies.  Equity markets and job vacancies grew in the first half of 2021 to record levels. At Sigmar, we had experienced our strongest month in twenty years by May and have broken business records since then. It applied to both the permanent and temp/contract jobs market. This in itself, is unusual because generally strong markets see an increase in permanent hiring, and less utilisation of temps and contractors. Such was the nearly frenzied, demand that companies looked for any solution to enable their growth.  Salary inflation, as well as price inflation, began to increase, but all indicators show that further increases are coming. This was across the board, but particularly in IT and life sciences. Certain skills are experiencing double digit inflation, purely because demand is at an all-time high. Supply of skills by re-training or re-educating staff from sectors that suffered (retail, hospitality, etc.) was slow.  It does present opportunities for SMEs to compete with larger multinationals, as the employee experience has never been more important and the flexibility that SMEs can generally give and the speed by which they can move, can give significant edge.  Remote work obviously continued to increase significantly, and hybrid models seem generally to be the optimum for employees. Tax and legislative issues with working in a different country has slowed this internationalisation, but it does present excellent talent opportunities once it is well planned. Traditional professions, like accounting, HR and legal grew as pent-up demand was evident. In Ireland particularly, construction is very buoyant after the tight Covid restrictions closed many sites in 2021 lifted and the need for housing requires a large increase in activity in the coming years.  So, a year of unprecedented growth in demand for talent, giving challenge and opportunity. The recovery of economies will sustain this growth throughout 2022 but some apprehension prevails that global economic shocks could accelerate recession. So, it is difficult to be over-confident on a medium-term basis. Predictions are difficult but I would estimate that demand will begin to level out and drop late 2022 and return to more “normal” or pre-Covid levels in 2023.  The various Covid strains continue to challenge, but more importantly we hope everyone stays safe and healthy. 

How Do I Get A Job In Digital Marketing?

How Do I Get A Job In Digital Marketing?

One of the most common questions we get asked by recent graduates or people looking to alter their career is about working in Digital Marketing. It is the Holy Grail for a lot of people coming out of a business/marketing qualification and is one of the mostly highly competitive spaces to go into when searching for work. It is difficult to get these positions but not impossible.   First of all why do you want to work as a Digital Marketer? Are you techie, a nerd or a geek? To be successful in this space you need to be passionate about the tools you are using to reach the people you are trying to target. This is a space that moves so fast that knowledge gained can be redundant within 6 months and if you don’t have the desire to keep pace you will get left behind. Keep embracing new technologies, be an early adopter and don’t fall by the wayside.   Now that we know you really want this career let’s see how you can gain an edge against your competition:   1. Get a qualification.  You are going to need a qualification in marketing with a strong focus on digital in it. If it’s not in the title then mention the digital courses in your education. Any additional courses you can do for free in your spare time should be mentioned – Companies want you to be good with software packages like Hubspot – download it and play around!   2. Build an online presence!  You are applying for a digital role so you need to have a digital presence – Linkedin, Facebook, Twitter – all should be up to date and active (especially Linkedin as this is the first place a recruiter or hiring manager will look). Blogs, digital portfolios or anything that shows contribution or activity online can be an effective tool. You want to stand out so blog about something you are passionate about!   3. Specialise in something.  Social Media, Digital Content and e-Marketing are probably the 3 biggest areas within Digital Marketing and if you can show that this niche is your gig then you will fare better in applying to those roles.   4. Work experience  This is the tricky bit. Most employers want to see some experience on your CV so where possible do internships and ask for work while there. Also look at volunteering to improve the online presence of local clubs or businesses – do they have a Facebook page and can you increase the amount of likes they get?   5. Mention all of this on your CV!  As a recruiter I don’t have time to read a cover letter from every applicant so if the info isn’t on your CV then I won’t see it. Be clear and concise but make sure I see – education, digital experience, and digital skills.   The key thing about getting work in digital is to realise that the person you apply to will immediately check out your online presence and level of activity. If I am looking for someone to publish content online and you can show that you do that on a regular basis you should be a step or two ahead of some of your rivals. None of the above will guarantee you a job in digital marketing, but it will certainly set you on the right path!

How To Answer “What’s Your Greatest Weakness?”

How To Answer “What’s Your Greatest Weakness?”

The one question I am always asked when preparing a candidate for an interview is “how do I answer the weakness question?”   The worst reaction you can have to this question is to say I don’t have a weakness. Everyone has a weakness and the reason the interviewer is asking this question is to see how you act outside your comfort zone.   People often make the common mistake of trying to turn a negative into a positive. An example of this would be I’m a perfectionist or I work too hard. These answers are boring and show the interviewer you have put very little thought into his/her question. Also you are not actually answering the question you’re just trying to put a clever spin on it.Another mistake candidates make is being too honest. Never mention a weakness that you have if it is going to stop you from getting the job. So don’t answer “I’m lazy” or that “I’m always late” as this is not what your potential new employer wants to hear.   The trick to answering this is in the same way you would answer any interview question and that’s by preparing your answer in advance. It can be very difficult to talk about your flaws in a stressful situation like an interview so make sure you spend time preparing your answer.   These are a few ways to best answer the weakness question:   1. Pick a weakness that is acceptable for the job Don’t pick a skill or requirement that is on the job spec that you don’t have and say it is your main weakness. This will only put doubt into the interviewers head.   2. Pick a weakness that you can develop For this type of answer you might think of an example where you had a weakness but developed it over the course of your time in prior employment.   3. Describe your weakness in a concise way Don’t go into loads of detail on this question. They are asking you your weakness so be brief and don’t come across as negative. A common answer that candidates often use when asked the weakness question is on their delegation skills.   Here you can mention a time when you used to have the mentality that only you could do the job but over time you realised that it was actually slowing the work down and by delegating to other staff members the job was done quicker. This answer is perfect to give but it depends on what job you are going for. If you are going for a managerial role where managing and delegating work will be part of your job description then don’t use delegating as your weakness.   Every question in an interview is an opportunity for you to sell yourself, so it is important you never miss a genuine opportunity and the weakness question is no different. Treat it like you would any interview questions that you find hard and prepare your answer.

The Power of the Creative CV in Online Marketing

The Power of the Creative CV in Online Marketing

Online Marketing has been an area of significant growth over the last few years. Seeing as your CV is your first point of contact with potential employers, many jobseekers have been utilising their CVs to convey their creativity and suitability for online marketing roles.   Used well, a creative CV can really give you the edge over the competition. Not only does it reflect your personality, it speaks volumes about your creativity and problem solving skills. A well designed CV is the first impression a future employer will get of you, your style, and your methods of working.   However before you run off and start working on your CV masterpiece bear the following in mind;   Don’t skimp on Relevant Information Whilst it’s easy to get carried away on a creative buzz, don’t skimp on relevant information for the sake of design. An effective creative CV finds the balance between design and information. It’s important for employers to know what you’ve achieved and where you’ve been so make sure you stress your experience and include all relevant information. At the end of the day, it is the most important factor.   Don’t overdo it It is very easy for the design to overwhelm your CV, so show a little bit of restraint and taste when it comes to designing your CV. Content is king at the end of the day so make sure it’s easy to read, well organised and clear.   As previously mentioned the competition for jobs in the online marketing sector is strong and each candidate is fighting a new fight with each application. You can be one step ahead of the competition by highlighting your CV through creativity; from there it is down to your experience and your ability to perform in the interview process. But being 1-0 up before you get to that process is of great benefit!

Meet the Marketing Recruitment Team


DUBLIN

13 Hume St, Dublin D02 F861, Ireland.​

Tel: + 353 1 4744 600
Fax: + 353 1 4744 641

Email: info@sigmar.ie

CORK 

1 Georges Quay, Cork City, Cork T12 X0DX, Ireland

Tel: +353 21 431 5770
Fax: +353 21 431 6407

Email: cork@sigmar.ie

GALWAY

4th Floor, Dockgate, Dock Road,
Galway H91 PC04, Ireland.

Tel: + 353 91 563868

Email: galway@sigmar.ie

ATHLONE

14 Sean Costello Street, Athlone, Co. Westmeath, N37 R970

Tel: 090 641 3973

Email: athlone@sigmar.ie