Why You Should Research The Company Who Want To Interview You

Before entering into an interview situation, we HIGHLY advise that you research your prospective employer as thoroughly as possible. Not only will this increase the chances of your interview being successful, it can also help you decide if the business is a good cultural fit for you, and also offer peace of mind that the company has good intentions.

Provide Company Authenticity

Allow me to briefly divulge to you a personal experience I’ve had. During my years of studying I was signing up to agencies in the hope of getting some money to help with living expenses. I was contacted by an agency that said a company was looking for assistants to help out in their studio. I went along to the interview and after the usual questions and formalities, I was offered the job on the spot! Amazing right? Well, shortly after I verbally accepted the position, I was informed that before they would send a contract over, I was required to send £500 to the company accounts team to cover any potential ‘damages and expenses’ to equipment inside the studio.

Naturally, this was some cause for concern, and long story short, after a quick flick through their online social presence, I found that most of their followers were paid for/bots and the company address listed on their website was actually a room above a laundrette 50 miles from where it should be!

It is the unfortunate truth that there are some undesirables who will pray on the good intentions of jobseekers by offering opportunities in industries that are traditionally challenging to enter. Prior research into a company that has contacted you will provide peace of mind that the company exercises lawful practices and that their business is authentic and genuine.

In the case of my own experience, it's certainly a rare occurrence, but unfortunately, not an impossibility.

Is The Company Right For You?

The average person will work for around 37.5 hrs pw, some more and some less. This is a long time to be spent at the workplace, so in order to avoid any negative feelings or resentment towards work developing, you must make sure that the company’s culture aligns with your own. Ask yourself the following questions, am I able to complete the level of work required, can I work within company deadlines, am I able to handle the demands of my role, can I adhere to the company's work location i.e. work remotely, in office or hybrid? All these things will help you determine whether you can meet the demands of the role and perform consistently.

Demonstrates an Interest in the Company

As an employee of a company, you will be expected to act in a way that reflects the company’s best interests and core values. Employers will be looking for candidates in interviews that they feel best resonate with their core company ethics and philosophy. Demonstrating knowledge of the company’s history and expansion and recognising its achievements and accolades is sure to impress your potential employers. It conveys your own passion for the brand and desire to be a part of a company’s growth. This will help show your employer that you are committed to the future of the company and intend to work within the business for a long time.

It helps you prepare meaningful questions

Now you may have seen a post on our knowledge centre about questions you should ask your interviewer. These are all tried and tested ways to go the extra mile in an interview by seeking additional insight about your employer and demonstrating an interest in the company ethos. However, if you truly want to go above and beyond to impress your interviewer, mould your questions in such fashion that they directly relate to the business.

Example:

I recognise the company’s overall mission is X. But can you share some of the company's short and long-term goals during the next 3 years. What part would I play in helping the business to achieve these targets?

Formulating your questions about matters directly concerning the company shows your employers you are eager to become an asset to the business. This will also provide an opportunity to match the business goals with your own!

It can help you learn more about the industry

If you’ve decided that you need a change in your career path and want to pursue a role in a different industry, research into a company can help provide insight into what the work actually entails and how the industry and company itself operates. Learning the ins and outs, the rough and the smooth of the job you’re looking to apply for will help you make the right decision for both your career and wellbeing. If a company advertises a fast-paced quick response attitude, will you be able to keep up? Similarly, if the role operates within both high-pressure and relaxed periods of work, are you ok with an irregular balance of fast and slow-paced environments? Researching the company and role you wish to pursue will help answer some of these questions that should always be considered when trying something new.

In Conclusion

As you can see, there are many benefits to researching your employer. Prospective employers are always going to be looking for candidates that will go the extra mile, so this is good practice into the mindset of always going one step further to impress and prove why you are an important asset to any team.

Posted by Joe Lord on 9 August 2022

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