Hiring The Right Marketing Person

Marketing is a crucial part of any business big or small and this is why hiring the right marketing person can be the key to success and growth of a company. Marketers can be both strategic and creative and they work closely with sales to drive the business to achieve its goals and to increase profits.

There are a few factors to consider when hiring marketers. It is important to have a clear and detailed job spec and to have a good understanding of the skills you are looking for. Is industry knowledge important? Do you want B2B or B2C marketing experience? Are certain technical skills required? Digital marketing is still a big part of most marketing roles and there is a growing demand for marketers to have a good understanding of online and digital marketing tools such as SEO, PPC, web development and social media platforms.

A good marketer should be able to communicate well and start with presenting a well written CV that outlines their expertise and fit for the job. They should be able to demonstrate their abilities by providing relevant examples at interview. A good marketer should be able to show examples of their work through portfolios or online links etc. They should be able to give measurable results and know where they have made a difference to the business.

A recent survey by Sigmar polled 372 marketing professionals to gain an understanding of their career priorities found that 51% of marketing professionals were dissatisfied with their current position and open to opportunities but still sometimes finding the right marketer can still be difficult. With opportunities starting to grow employers need to diligent in their recruitment process and often it is a case of trying to attract and target candidates who are not actively seeking a new role but as our survey showed they are likely to listen to what you have to offer!