Hiring The Right Marketing Person


Marketing is a crucial part of any business big or small and this is why hiring the right marketing person can be the key to success and growth of a company. Marketers can be both strategic and creative and they work closely with sales to drive the business to achieve its goals and to increase profits.


There are a few factors to consider when hiring marketers. It is important to have a clear and detailed job spec and to have a good understanding of the skills you are looking for. Is industry knowledge important? Do you want B2B or B2C marketing experience? Are certain technical skills required? Digital marketing is still a big part of most marketing roles and there is a growing demand for marketers to have a good understanding of online and digital marketing tools such as SEO, PPC, web development and social media platforms.


A good marketer should be able to communicate well and start with presenting a well written CV that outlines their expertise and fit for the job. They should be able to demonstrate their abilities by providing relevant examples at interview. A good marketer should be able to show examples of their work through portfolios or online links etc. They should be able to give measurable results and know where they have made a difference to the business.


A recent survey by Sigmar polled 372 marketing professionals to gain an understanding of their career priorities found that 51% of marketing professionals were dissatisfied with their current position and open to opportunities but still sometimes finding the right marketer can still be difficult. With opportunities starting to grow employers need to diligent in their recruitment process and often it is a case of trying to attract and target candidates who are not actively seeking a new role but as our survey showed they are likely to listen to what you have to offer!

Posted by Recruitment Consultant, Sigmar on 7 December 2017

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Irish jobs market reaches 20-year high, as office re-entry drives unprecedented levels of recruitment activity

Irish jobs market reaches 20-year high, as office re-entry drives unprecedented levels of recruitment activity

Sigmar Recruitment today reports a record high number of job placements over April, May, and June 2021. The number of placements during this period is higher than any other quarter in the recruitment company’s 20-year history. Current figures are up 6% on the previous record set in 2019 before the pandemic. As one of the largest recruiters in Ireland, Sigmar has offices across the country and is present in all professional sectors. The first half of the year saw strong, consistent growth with job placements breaking all records in the month of May, with June accounting for the second-highest month ever. Commenting on the rebound of the labour market, Sigmar founding Director, Robert Mac Giolla Phádraig says: “The jobs market in Ireland has never been stronger or more buoyant than it currently is. We’re seeing several macro trends converge all at once, which is creating significant churn in the market. Remote working has literally opened up a world of new opportunities no longer bound by location. This is coupled with a rising tide of consumer confidence, as many professionals find themselves in a stronger financial position than before the pandemic. “The last 18 months has asked big questions of us all, and the humdrum of lockdown has created a desire for change which is now resulting in unprecedented numbers of people moving jobs. Employee loyalty is increasingly under question, with remote work being less enjoyable, many workers are now committed to the experience of work over the employer, adding further to the current levels of churn.” IT accounted for one-third of all job placements throughout the quarter, followed in order by Financial Services, Sales & Marketing, Accountancy, Life Science & Manufacturing, Office Support, Public Sector, Construction, Professional Services. Business confidence has also grown steadily over the course of the year, as vaccination gathered momentum. The “low-touch economy” is booming is sectors such as e-commerce, digital, and logistics. Says Mac Giolla Phádraig: “The resurgence of permanent recruitment is somewhat unique to how we’ve rebounded from previous downturns, where we typically saw flexible work return quicker.” Although the vast majority of job placement in Q2 were understandably remote, Sigmar reports that the tide is beginning to change with the majority of employers now committing to hybrid work over the coming three months. Mac Giolla Phádraig advises: “As we now choose our workplaces, at a time when the power dynamic has shifted to the employee, employers need to ensure adequate work practices to reconnect the workforce with the workplace equitably. There is an inherent risk that new workforce inequities may emerge, such as “proximity bias”, where those closest to the centre of influence get greater recognition and therefore promotion opportunities as opposed to remote workers. When it comes to individual contribution the opposite could be argued that remote workers get the benefit of having less in-office distractions and their output is therefore greater.” Mac Giolla Phádraig likens remote work to long-distance relationships, which in many cases don’t work out. “We’ve gone from “living” with our employees in an office environment to long-distance relationships, which often sees commitment recede over time. The context of location also opens up new experiences and possibilities, which are now being explored on a scale never before seen.” He adds, “if we thought the war for talent was tough, just wait for the battle of attrition. It’s now emerging as the number one challenge for businesses across the globe.”