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marketing

Hiring The Right Marketing Person

marketing

Marketing is a crucial part of any business big or small and this is why hiring the right marketing person can be the key to success and growth of a company. Marketers can be both strategic and creative and they work closely with sales to drive the business to achieve its goals and to increase profits.

 

There are a few factors to consider when hiring marketers. It is important to have a clear and detailed job spec and to have a good understanding of the skills you are looking for. Is industry knowledge important? Do you want B2B or B2C marketing experience? Are certain technical skills required? Digital marketing is still a big part of most marketing roles and there is a growing demand for marketers to have a good understanding of online and digital marketing tools such as SEO, PPC, web development and social media platforms.

 

A good marketer should be able to communicate well and start with presenting a well written CV that outlines their expertise and fit for the job. They should be able to demonstrate their abilities by providing relevant examples at interview. A good marketer should be able to show examples of their work through portfolios or online links etc. They should be able to give measurable results and know where they have made a difference to the business.

 

A recent survey by Sigmar polled 372 marketing professionals to gain an understanding of their career priorities found that 51% of marketing professionals were dissatisfied with their current position and open to opportunities but still sometimes finding the right marketer can still be difficult. With opportunities starting to grow employers need to diligent in their recruitment process and often it is a case of trying to attract and target candidates who are not actively seeking a new role but as our survey showed they are likely to listen to what you have to offer!

Posted by Recruitment Consultant, Sigmar on 7 December 2017

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What Is LinkedIn?

What Is LinkedIn?

It’s difficult to comprehend what our lives in 2022 would be like without the various platforms and interconnectable mediums we use every day. The Nokia 3210 has been replaced by the iPhone. TV Cable has made way to streaming platforms, and much of our music is consumed via Spotify, iTunes and YouTube. However, the most poignant example of the increasingly connected age we live in is that of Social Media.   In the race to dominate the social platform, businesses are constantly updating their sites and apps with new ways to digest content, integrating features such as videos, shops, posts, blogs and stories. Though the intention of drawing in a diverse clientele is understandable, it results in a saturation of the market, thus making it difficult to ascertain the USP of a certain platform. Snapchat’s quick photo/story update features can now be found on Instagram, WhatsApp and Messenger command our 4G instant messaging services, and Facebook, well, Facebook does everything.   However, there is one of few platforms that’s focus has managed to remain consistent since its creation, and that platform is LinkedIn. LinkedIn is the world's largest online professional network. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.   In essence, LinkedIn is the main social media hub for employers and businesses. For some, checking LinkedIn every day is like checking the newspaper, except unlike other social media platforms LinkedIn is optimised, professional, well presented, practical, focused and ultimately good. Now I have not been monetarily compensated by LinkedIn to write anything on their behalf, however I do believe that the importance of LinkedIn cannot be stressed enough, especially if you are looking to progress into the upper echelons of the corporate world. To those who have yet to utilise this platform, or simply want an overview of what it is and how it works, read on.     Who Should Use LinkedIn? Given that the main focus of the site is to connect businesses, establish relationships and help companies advertise jobs, your average LinkedIn user will fall into the category of ‘business professional.’ It is a platform for people looking to advance their careers, including people from various professional backgrounds, small business owners, students, and job seekers. LinkedIn members can use the platform to tap into a network of professionals, companies, and groups within and beyond their industry. Though LinkedIn’s homepage features a feed where users can post updates and developments in their personal lives as well as photos and videos, the content still centres around the professional working life, so you may have to look elsewhere to get your cute animal fix.     Why You Should Join LinkedIn LinkedIn is the key that will open the door to the interconnected landscape of business. Your profile will display your various accolades, previous work experiences, qualifications and personal bio, along with any personal hobbies and interests you wish to share. Now you might be thinking this sounds a lot like the criteria one would find on a CV, and that is not an unfair comparison to make. Many job seekers use LinkedIn as their primary tool of self-marketing to send to companies who have advertised jobs, and employers can use it to search for candidates and present them with opportunities to work. Thus, a fleshed-out, optimised and slick LinkedIn profile can prove to be an invaluable tool as you progress through your professional life.       Where Do I Start Like many social media platforms, the best way to learn more about the features of the site is to simply jump in with a freshly created profile and click your way around the site's menus. However, we have a few suggestions to get you started:   1. Create a Profile Though this may seem obvious, LinkedIn does allow you to explore most of what the site has to offer without the need of completing a profile. However, having a cprofile will allow the algorithm to tailor your experience on the site to your own personal preferences. Jobs advertised will become more closely linked to your current profession, and industry-related content will appear more frequently on your feed. Naturally of course, if you already have a reason in mind for signing up to LinkedIn, then one assumes your profile is ready to go. Do take time when creating your profile. As previously mentioned, LinkedIn can function as an online CV, so consider this when uploading a profile photo and writing your bio. Include all relevant experiences and skills you have within your profession to add further employability to your page.   2. Build your Connections The network you create will play a crucial part in unlocking the power of LinkedIn as it will help you understand what is happening in your industry and professional circle. You can begin by adding your family, friends, past or current classmates, and co-workers to your network. You can also follow people, companies, or topics by navigating directly to the "Follow fresh perspectives" page, which displays recommended sources to follow.   3. Browse the Catalogue of Jobs The job search is one of the standout features of LinkedIn. You can use the job search to research companies in preparation for an interview, reach out to hiring communities or simply see what current roles are being advertised for. LinkedIn is one of the top platforms when it comes to advertising vacancies, so there’s a high chance a specific role or a role in a less well-known or advertised industry will appear in your searches. You can also save job searches and/or notify your connections and recruiters that you’re open to job opportunities.   4. Engage in Conversation Though LinkedIn as a platform caters more to the professional world than traditional social media, you can still connect and talk to people as you would on any other platform. Feel free to engage in updates and posts from the companies or individuals you follow. This can even work as a catalyst to establish further connections with new like-minded individuals.   5. Post Content And finally, post stuff! Don’t be afraid of uploading content onto your page. Keep your connections updated with any recent developments in your professional career, reach out to industry experts for advice, stimulate debate and even alert people to vacancies in your place of work.   In Conclusion LinkedIn is an invaluable tool used by many as a catalyst to progress further in their working life. The benefits of LinkedIn should never be understated, and once you’ve begun to explore the site and engage with content, you’ll wonder how you ever navigated the job market without it.

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Ireland Gateway To Europe 2022

Ireland Gateway To Europe 2022

Sigmar Recruitment were proud to lead Ireland Gateway To Europe, the largest ever private sector trade mission with over 70 Irish business leaders to Chicago and Boston, joined by former Taoiseach Bertie Ahern, from April 5-9th 2022. View Week in Review PDF   The Sigmar and Groupe Adéquat Team at Ireland Gateway To Europe 2022   CHICAGO The delegation visited Northwestern University for a tour of the Athletics department before lunch with Coach Fitzgerald and his team, in advance of the Aer Lingus College Football Classic taking place in Dublin this August.   The group then attended a special session where Dean of Kellogg School of Management, Francesca Cornelli, interviewed former Taoiseach Bertie Ahern about his role in the peace process.   BOSTON The group headed to Boston the next day firstly attedning the Boston College Ireland Business Council (BCIBC) Dinner. We were delighted to welcome, one of Ireland's most respected global entrepreneurs, Rosaleen Blair, CBE to the board of the BCIBC where she was joined in conversation with CEO of Globalization Partners Bob Cahill and CEO of DraftKings Inc. Jason Robins on Today's Leadership for Tomorrow's Work at the BC Club. The event was moderated by Sigmar CCO, Robert MacGiolla Phádriag. The next morning, Drift kindly hosted the Transatlantic Tech Leader Breakfast where we were joined by one of Irelands most exciting tech leaders, founder of Woebot Health, Alison Darcy and CEO & Founder Compt, Amy Spurling along with Boston City's tech leaders, moderated by Sigmar CCO, Robert MacGiolla Phádriag. Sigmar CEO Adie McGennis (above), Sigmar Director Mike McDonagh (below) At lunchtime, Silicon Valley Bank, kindly hosted the joint BCIBC & Boston College CEO Club Lunch with two pioneers of the future of work, Eric Mosley, CEO of Irish unicorn Workhuman in conversation with Rosaleen Blair, CBE, before the group attended private event hosted by Edward M. Kennedy Institute for the United States Senate.   A huge thank you to our delegates, members of Ireland Gateway To Europe, hosts, partners Newstalk, Business Post and sponsors on both sides of the Atlantic.   Listen to all of Newstalk's coverage of our trip