Social networking has completely reinvented the job search market, as social media platforms provide tools and information that HR managers and recruiters had only dreamed about 10 years ago. This in turn makes social media both a blessing and a curse to candidates.
Having an online presence, gives you a platform to promote yourself to recruiters. Social media platforms are now becoming an essential tool for recruiters with most spending hours a day on LinkedIn in particular researching and finding candidates for their clients. LinkedIn provides more than 100 million people with a platform that is essentially an on-line CV with additional networking benefits.
Not all jobs are advertised on job boards. Social networks give you the opportunity to build relationships with potential employers. By “following” their Twitter/LinkedIn/Facebook page you will see job opportunities within the company as they arise.
Often a job opportunity can arise through a network connection. Social media platforms are excellent tools for expanding your network and giving you avenues to make connections with key contacts that can assist you in your job search. It’s all about who you know.
Social networks give you ample access to company information. For starters view company profiles, learn about previous and current employees and read their blog pages for up to the minute company information.
Social Media is fast becoming the key medium for jobseekers. There is a growing understanding among all generations but particularly younger workers, that an online presence is an important part of “personal branding” that will help them to stand out and advance their careers.
Posted by Ruth Tobin on 28 November 2017