Business Development Representative
About Your New Employer
- Join a growing B2B SaaS organisation providing technology that helps home care and social care providers deliver safer, better-evidenced services.
- Work for a purpose-led business operating across Ireland, the UK and Australia, in a market where technology can make a genuine difference.
- Become a key part of the company’s growth engine, working closely with Marketing, Sales and Revenue Operations to build and scale a high-performing outbound function.
About Your New Job
As the BDR Team Lead, you will build, coach and manage an outbound demo-booking team. You will own the outbound engine from target account selection and messaging through to qualification, reporting and the handover of opportunities to Account Executives.
You will:
- Recruit, onboard and coach a team of BDRs through regular one-to-ones, team stand-ups and call-coaching sessions.
- Create structured ramp plans and clear development pathways from BDR to Senior BDR or Account Executive.
- Own monthly and quarterly demo-booking targets across the organisation’s product portfolio.
- Manage activity KPIs, funnel conversion rates, demo show rates and speed-to-lead performance.
- Work with Marketing and Sales to define the Ideal Customer Profile and maintain accurate target account lists across the UK and Ireland.
- Oversee list building, data sourcing, enrichment, HubSpot data quality and compliant outreach under GDPR and PECR.
- Turn marketing campaigns, product launches and events into effective outbound sequences, scripts and talk tracks.
- Test messaging and cadences, report on performance and share market feedback with Marketing.
- Set and maintain qualification standards with Sales leadership, ensuring a smooth BDR-to-AE handover.
- Own the BDR reporting suite in HubSpot, covering activity, sequence performance, conversion, sourced pipeline and forecast demo volumes.
- Maintain HubSpot sequences, workflows, lead routing, templates and reporting dashboards.
- Administer the BDR technology stack and budget while continually improving processes and removing unnecessary administration.
- Agree annual and quarterly targets with senior leadership, build capacity plans and manage the team’s commission plan.
What Skills You Need
- At least three years’ experience in sales development or business development within a B2B SaaS environment.
- At least one year’s experience leading, mentoring or coaching a team, ideally an outbound or demo-booking team.
- Strong, hands-on experience with HubSpot, including sequences, workflows, lead routing, lifecycle stages, lead scoring, custom properties, reports and dashboards.
- A proven ability to coach and develop individuals while creating a high-performing team culture.
- Strong outbound expertise, including multichannel cadences, written messaging and prospect engagement.
- Confidence working with data, forecasting, target setting and funnel performance metrics.
- Excellent collaboration skills, with the ability to work effectively across Marketing, Sales and Revenue Operations.
- A practical understanding of GDPR and PECR as they apply to outbound prospecting.
Experience with the following would be advantageous:
- RevOps or Sales Operations, including lifecycle design, SLAs, attribution, pipeline reporting and CRM governance.
- HubSpot certifications, particularly Sales Hub Software, Reporting or RevOps.
- Selling into the health and social care sector or another regulated market.
- Diallers, data enrichment tools and LinkedIn Sales Navigator.
- Commission plan administration.
- A bachelor’s degree in Business, Marketing or a related discipline.
What's on Offer
- The opportunity to build and lead an outbound function within a growing, purpose-led SaaS business.
- Significant ownership over team performance, sales development processes, technology and strategy.
- A collaborative environment with close exposure to Marketing, Sales, Revenue Operations and senior leadership.
- Competitive salary based on experience.
- Clear opportunities for career progression, team development and professional growth.
Location: [Insert location]
Salary: Competitive, depending on experience
What's Next
Apply now by clicking the "Apply Now" button or get in touch with Kerry Legh on 091 455 302 to discuss. If you’re seeking something similar but not quite the right fit, feel free to reach out—we have multiple roles available and are happy to help you find the ideal next step in your career!
