Job Title: Marketing Manager ( stand alone role)

Company: Orphan Drug Consulting

Location: Dublin 2

About Us: Orphan Drug Consulting is a leading consultancy dedicated to supporting pharmaceutical companies, biotechs, and research institutions in the development and commercialization of orphan drugs. Our mission is to accelerate the delivery of life-changing therapies to patients with rare diseases by providing strategic guidance, regulatory expertise, and market insights.

Job Description:

As a Marketing Manager at Orphan Drug Consulting, you will be responsible for developing and implementing marketing strategies to promote our consultancy services, expand our client base, and raise awareness about the importance of orphan drug development. You will collaborate with cross-functional teams to drive marketing initiatives, build brand awareness, and enhance our digital presence.

Key Responsibilities:

1. Marketing Strategy Development: Develop comprehensive marketing strategies aligned with business objectives to promote Orphan Drug Consulting's services and expertise in orphan drug development.

2. Digital Marketing: Oversee digital marketing initiatives, including website management, content creation, email campaigns, social media engagement, and search engine optimization (SEO), to increase visibility and attract potential clients.

3. Content Creation: Create engaging and informative content, including blog posts, articles, whitepapers, case studies, and infographics, to demonstrate thought leadership and showcase our consultancy's capabilities and successes.

4. Lead Generation: Implement lead generation campaigns to identify and nurture prospective clients, utilizing various channels such as email marketing, social media advertising, webinars, and conferences.

5. Branding and Messaging: Ensure brand consistency across all marketing materials and communications, and develop compelling messaging that resonates with target audiences and highlights our consultancy's value proposition.

6. Market Research and Analysis: Conduct market research and competitive analysis to identify industry trends, client needs, and opportunities for growth, informing marketing strategies and tactics.

7. Collaboration: Work closely with cross-functional teams, including business development, consulting services, and operations, to align marketing efforts with business goals and support client engagement activities.

8. Campaign Management: Plan and execute marketing campaigns, including product launches, promotional offers, and client events, to drive awareness, engagement, and conversion.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree preferred.
• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Proven track record of developing and executing successful marketing strategies and campaigns, preferably in the pharmaceutical or healthcare industry.
• Strong digital marketing skills, including proficiency in website management, content creation, email marketing platforms, and social media management tools.
• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging for different audiences.
• Analytical mindset with the ability to interpret data, track key performance metrics, and optimize marketing activities for maximum ROI.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
• Knowledge of regulatory requirements and compliance considerations related to pharmaceutical marketing is a plus
• Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with employer match.
• Paid time off, including vacation days and holidays.
• Professional development opportunities, including training programs and conferences.
• A collaborative and dynamic work environment with opportunities for growth and advancement.
• Having a Driving licence or a learner licence would be useful  

How to Apply:

To apply for the Marketing Manager position, please submit your resume, cover letter, and any relevant portfolio or sample work to [ showe@sigmar.ie]. In your cover letter, please highlight your experience in marketing strategy development, digital marketing, and lead generation, and explain why you are passionate about promoting orphan drug development.

Orphan Drug Consulting is an equal opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply.