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Marketing Jobs Market 2024: Navigating a Shifting Landscape
Marketing Jobs Market 2024: Navigating a Shifting Landscape
The Irish marketing job market in 2024 continues to be a dynamic landscape, presenting both challenges and exciting opportunities for professionals at all levels. While there have been some recent layoffs in multinational companies, the overall picture remains relatively positive, especially for specific segments.A Market in Transformation:The Irish economy is undergoing a period of adjustment, with multinational giants like Google and Meta experiencing workforce reductions. These changes have impacted the marketing job market, particularly entry-level roles. However, it's important to remember that these fluctuations primarily affect large corporations, and the broader picture remains encouraging.Opportunities Abound:The SME (small and medium-sized enterprise) market in Ireland remains vibrant, offering a wealth of opportunities for experienced marketing professionals. Roles like Brand Manager, Digital Marketing Manager, and Head of Marketing are in high demand within SMEs, especially for individuals with proven track records and a strategic mindset.The Digital Edge:As the world continues to embrace all things digital, the demand for skilled digital marketers remains robust. From SEO specialists and content creators to social media experts and data analysts, there are numerous opportunities available across various industries.Staying Ahead of the Curve:In this competitive environment, it's crucial for marketing professionals to continuously upskill and develop their expertise. By staying updated on the latest trends and technologies, such as marketing automation and artificial intelligence, individuals can significantly enhance their employability.Tips for Success:Stay updated with the latest trends and technologies in the marketing industry.Invest in continuous learning and upskilling to remain competitive.Network with industry professionals and attend marketing events and conferences.Showcase your creativity, analytical skills, and ability to drive results in your job applications and interviews.Consider pursuing certifications in areas such as digital marketing, data analytics, and AI to enhance your skill set.Sigmar Recruitment is here to help you take the next step in your marketing career. Contact us today to explore the exciting opportunities available in the Irish market.
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How Do I Get A Job In Digital Marketing?
How Do I Get A Job In Digital Marketing?
One of the most common questions we get asked by recent graduates or people looking to alter their career is about working in Digital Marketing. It is the Holy Grail for a lot of people coming out of a business/marketing qualification and is one of the mostly highly competitive spaces to go into when searching for work. It is difficult to get these positions but not impossible. First of all why do you want to work as a Digital Marketer? Are you techie, a nerd or a geek? To be successful in this space you need to be passionate about the tools you are using to reach the people you are trying to target. This is a space that moves so fast that knowledge gained can be redundant within 6 months and if you don’t have the desire to keep pace you will get left behind. Keep embracing new technologies, be an early adopter and don’t fall by the wayside. Now that we know you really want this career let’s see how you can gain an edge against your competition: 1. Get a qualification. You are going to need a qualification in marketing with a strong focus on digital in it. If it’s not in the title then mention the digital courses in your education. Any additional courses you can do for free in your spare time should be mentioned – Companies want you to be good with software packages like Hubspot – download it and play around! 2. Build an online presence! You are applying for a digital role so you need to have a digital presence – Linkedin, Facebook, Twitter – all should be up to date and active (especially Linkedin as this is the first place a recruiter or hiring manager will look). Blogs, digital portfolios or anything that shows contribution or activity online can be an effective tool. You want to stand out so blog about something you are passionate about! 3. Specialise in something. Social Media, Digital Content and e-Marketing are probably the 3 biggest areas within Digital Marketing and if you can show that this niche is your gig then you will fare better in applying to those roles.While having a broad understanding of digital marketing is important, it's also beneficial to specialize in a specific area that aligns with your interests and strengths. This can make you stand out in the job market and increase your chances of finding relevant opportunities. Determine which aspect of digital marketing you enjoy the most and focus on developing expertise in that particular area.4. Stay up to date with industry trendsThe digital marketing landscape is constantly evolving. Stay updated with the latest trends, technologies, and strategies by following industry blogs, subscribing to newsletters, attending webinars, and participating in relevant online communities. This will demonstrate your commitment to continuous learning and your ability to adapt to new challenges.5. Work experience This is the tricky bit. Most employers want to see some experience on your CV so where possible do internships and ask for work while there. Also look at volunteering to improve the online presence of local clubs or businesses – do they have a Facebook page and can you increase the amount of likes they get? Stay up to date with industry trends: The digital marketing landscape is constantly evolving. Stay updated with the latest trends, technologies, and strategies by following industry blogs, subscribing to newsletters, attending webinars, and participating in relevant online communities. This will demonstrate your commitment to continuous learning and your ability to adapt to new challenges.6. Mention all of this on your CV! As a recruiter I don’t have time to read a cover letter from every applicant so if the info isn’t on your CV then I won’t see it. Be clear and concise but make sure I see – education, digital experience, and digital skills. Remember, landing a job in digital marketing requires a combination of knowledge, practical skills, and relevant experience. The key thing about getting work in digital is to realise that the person you apply to will immediately check out your online presence and level of activity. If I am looking for someone to publish content online and you can show that you do that on a regular basis you should be a step or two ahead of some of your rivals. None of the above will guarantee you a job in digital marketing, but it will certainly set you on the right path!
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Back to basics – Get your CV right!
Back to basics – Get your CV right!
Your CV is your sales document. Make sure to target your CV for each job you apply for. Your CV should mirror the job spec of the job you are applying for, ticking all of the requirements for the role. Create a first draftWrite all your qualifications, experience, employment history, personal history, hobbies and interests, including all relevant information under headings. Now write down everything you’ve gained personally from these experiences – skills, insights, personal growth (in paragraphs). At this stage just write as many pages as you need to get the brainstorming process done – only later on will we be concerned with cutting it down. Filter out the unimportantYou can’t tell potential employers your entire history, but you can highlight the important details for them: these will include skills, insights and abilities that you have been able to develop, as well as your academic qualifications and what you gained from your studies and experience. Keep it conciseEliminate unnecessary details.HR departments have lots to do, so don’t make the mistake of asking them to read through an unnecessarily long CV. HR departments won’t read a lengthy CV if they are short on time, short on patience, or have a lot of CVs to wade through.Remember that there may be a pile of CVs a foot high for some positions!CV’s should be around two pages in length, although it may be longer if you have to describe a lot of relevant work experience. Even a two page CV is of no advantage if it’s full of information that isn’t reasonably applicable to the position you’re qualified or applying for. Use the space only if you need it to fully disclose your accomplishments. Include the Basic informationEven if you have entered this information into this site, you should still include it on your CV. When the recruiter makes the call to say you have been accepted, your CV is the only document he or she will hold in their hands. Make sure it at least has all your personal information such as:NameAddressTelephone NumberDate of BirthNationality, including visa and work permit statusLanguages (level for both written and verbalDriving License (if you have one) State long term objectivesWhat are your short and long term career aims and objectives? Do you have any preferences for the type of work you want to undertake? (Don’t be too restrictive. It is better to be general about your career aspirations at this stage, for example, Business Related, IT). Don’t include short term objectivesYour short-term objectives should be clearly articulated in your cover letter. If you do include objectives, be specific. Vague statements, such as “Looking to utilise my marketing skills” or “seeking a rewarding position” add nothing to a CV and may in fact make you appear insincere. Include your Employment historyAll your employment is important whether it is part-time, temporary, voluntary, vacation work or Saturday only. It should be presented in reverse chronological order, most recent first.Give dates, name of employer, job titles etc. Include your Education historyList your most recent qualifications first, including:Dates, Institution – Name of Degree Course etcDegree Classification. It is not necessary to list all the modules you have studiedTechnical qualificationsAchievements / Positions of Responsibility Include Hobbies / InterestsBe Positive! Use “power words” such as “developed,” “managed,” and “designed” to emphasise your accomplishments. Stick your chest out and don’t be afraid to tell people what you’ve done. Produce a well-organised professional documentYou’ll generate a better response from your curriculum vitae if it is well organised and is packed with relevant information to match and support your professional, academic or career objective. Be honest!There is a huge difference between making the most of your experience and exaggerating or falsifying it. A falsified CV can be easily spotted by a recruiter or employer (if not immediately then certainly through the interview process), and if it doesn’t prevent you from getting the job, it will cost you the job later on. Use good document layoutMake your CV easy on the eyes. Use normal margins (one inch at the top and bottom, one and a quarter inch on the sides) and don’t cram your information onto the page.Allow for some “white space” between the different sections.Avoid unusual or exotic font styles; use simple fonts with a professional look.Do not use more than two fonts throughout the entire document. If you aren’t sure of the fonts to use, try a sans-serif font like Arial or Helvetica for the headings, and a serif font such as Times Roman for the rest of the text. Put the good stuff at the startOne big mistake that job seekers often make is to list very important data in the lower sections of their job descriptions. As you compile statements for your CV, prioritise them by importance, impressiveness and relevance to the job you want. Remember that a strong statement, which uses power words and quantifies, will affect every statement under it. Re-read!Read through your CV. Ask someone else to read through your CV carefully once you are finished. When you have been working on your CV for hours, it can be difficult to spot the errors.