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Digital Marketing Specialist

Job description

Looking for an experienced Digital Marketing Specialist with strong experience in Eloqua to work for a leading global Medical device company. In this role you will be in charge of developing, deploying and measuring demand generation Eloqua campaigns.

Key responsibilities:

  • Using briefing documents for each campaign to record the campaign objectives and KPIs
  • Setting up the webinar events using Zoom or similar platforms
  • Identifying the target audiences and building segments on Eloqua
  • Creating promotional material for the online events
  • Creating scalable email templates for use in the campaigns
  • Managing a busy schedule of campaigns
  • Managing lead routing process from Eloqua to Salesforce.com, including lead capture, lead conversion, and lead queuing
  • Designing and managing additional digital marketing tactics (i.e. paid advertising, social media) to support marketing automation campaigns for lead generation
  • Supporting the growth, clean-up, and segmentation of the contact databases to maximize campaign performance
  • Creating knowledge base with identification of best practices, business cases and ensuring these are shared with internal stakeholders
  • Supporting training related to automated demand generation and lead management
  • Analysing and optimizing campaigns using A/B testing to optimize performance

Key requirements:

  • Expert in Oracle Eloqua marketing automation platform and CRM: Salesforce.com
  • Strong experience in marketing automation campaign definition and deployment
  • Experience in project/program management
  • Experience with digital analytics
  • Business degree, Marketing degree or a related field
  • Strong understanding of information architecture, user experience, digital marketing
  • Ability to understand strategic positioning and put it in practice in the creative part of the job
  • Sales & Marketing experience in medical device or Healthcare industry is an advantage.
  • Fluent in English language
  • Strong written and verbal communication and presentation skills (+MS office programs)

If you are interested in this Digital Marketing Specialist role, please send your resume to mslevin@sigmar.ie or call me on 091 455 300 for more information.

 

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