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Digital Marketing Specialist

Job description

A fast growing technology company based in North Dublin is looking to hire a Digital Marketing Specialist to develop digital activities that drive lead generation.

We are looking for a digital native that has a strong desire to drive change and take ownership of a company's digital marketing efforts. This is an ideal role for an ambitious Digital Marketer that wants to work in a growing and fast paced environment.

Responsibilities:

  • Work with Market Research to identify and target different market segments, constantly learning from and optimising campaigns based on performance.
  • Develop and implement paid and organic digital marketing activities across social, search and display campaigns.
  • Analysis of customer engagement, developing ways to improve the customer journey and conversion metrics to meet KPIs.
  • Ensure that copy and messaging are tested & optimised for deployment and are consistent with the website.

Required Experience:

  • 2-3 years Digital Marketing experience, ideally in a B2B role.
  • Must have proven results delivering performance improvements and lead generation via Search Engine Optimization, advertising and Social Channels.
  • Working knowledge of Google Analytics, website CMS and Hubspot.
  • Experience in creating campaigns, content development & design.

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