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Marketing Operations Manager EMEA.

  • Location:

    Dublin South

  • Contact email:

    rduffy@sigmar.ie

  • Sector:

    Marketing

  • Contact phone:

    01 4744679

  • Job type:

    Full Time

  • Job ref:

    GlobalB2B

  • Salary:

    €80,000 - 95,000

  • Published:

    27 days ago

  • Contact email:

    rduffy@sigmar.ie

  • Consultant:

    Roger Duffy

Job description

A global SaaS company is seeking a Marketing Operations Manager for EMEA.

 

The role will be the first ever marketing recruit outside of their US HQ and will report to a US-based CMO.

 

Key Responsibilities:

 

§  Develop and deliver the EMEA marketing strategy and to meet agreed pipeline targets and deliver on regional growth, account based metrics and engagement goals.

 

§  Define and successfully execute key prospects, customer and partner events to support key pipeline and customer renewal goals across the region.

 

§  Drive creative, smart demand generation activities in the region including email, search, sponsorships, direct marketing, social tools, and online events programs to achieve company targets.

 

§  Lead key initiatives across Marketing that will have a positive impact on growth, efficiency, retention, and the Customer Experience / Journey in the different regions.

 

§  Collaborate with marketing, sales operations and growth teams to execute localised initiatives that help grow and penetrate new markets.

 

§  Assist in localising processes, workflows, and sales content communication strategies to improve the efficiency of the marketing team.

 

§  Develop and regularly report clear, actionable reporting, dashboards and analysis

 

§  Ownership for all EMEA marketing pipeline

 

 

Key Requirements:

 

§  Bachelor’s Degree in Business or Marketing or equivalent.

 

§  Minimum 10-12 years’ experience in global B2B marketing  

 

§  A proven track record of planning, executing and optimising localised B2B demand generation and enterprise marketing programs.

 

§  A proven track record of growing business for an entire region

 

§  Strong understanding of the EMEA wide B2B landscape

 

§  Experience in regional marketing operations and localising processes & strategies for each region

 

§  You are an experienced marketer who understands the technology sales cycle, sales development programs, communications, and inbound & outbound marketing campaigns

 

§  It is important that you have an entrepreneurial drive and due to the remote nature of the reporting structure have the ability to work independently.

 

§  You are experienced with Salesforce.com, marketing automation Google Analytics, and any other tech/ tool that enhances lead engagement and conversion.

 

You have the ability to multi-task, priorities and manage time effectively and effectively communicate to internal and external stakeholders at all levels.

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