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Ecommerce & Digital Marketing Manager, North Ameri

Job description

This leading Medical Device company is looking for an Ecommerce & Digital Marketing Manager who has experience with the North American market for a role which will be based in Galway. You willbe responsible for the development and growth of their multi-brand online business in the North American maket.

Key responsibilites:

  • Responsible for driving profitable sales and improving overall web performances

  • Monitoring & reporting on all key metrics on a daily, weekly, monthly and yearly basis; benchmarking to previous periods to constantly learn and improve

  • Managing the digital marketing budget, with a mix of in-house and agency managed channels, constantly optimizing ROI and finding the right balance between awareness / prospection and sales / retargeting 

  • Working closely with the Ecommerce team to ensure alignment with the overall Ecommerce strategy, while defining the local elements for the North American market and driving the market as a whole

  • Managing SEO and email marketing channels, with regular newsletters to drive engagement and sales

  • Managing changes on the websites to support marketing activities

  • Optimizing the customer journey using various analytical tools

  • Creating engaging content for our social media channels aligning with the content & social media strategy 

  • Ongoing identification, testing and development of new channel opportunities whilst also drive integration with offline channels

  • Working closely with key stakeholders across the business ensuring alignment of business goals

Key requirements:

  • Proven experience in, and can demonstrate a good understanding of the North American market

  • Previous experience in consumer marketing, with a strong understanding of online acquisition channels, delivering revenue growth

  • Hands on experience managing digital marketing channels with an entrepreneurial approach

  • A track record of optimising customer experience, online journeys and KPIs from brand awareness through to sales conversion

  • Highly focused on driving results and a track record of successful project management and delivery

  • Strong analytical skills and financial acumen

  • Ability to build relationships, co-operate and collaborate with others across internal teams and external partners

If you are interested in this role, please send your resume to: mslevin@sigmar.ie or call me on 091 455 300 for more information.

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