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Sen. Marketing Exec.

Job description

Senior Marketing Executive - Cork

Working with a Technology software company who are rapidly expanding and looking to recruit a Senior Marketing Executive. This multi-functional role will have responsibility for the ongoing management and evaluation of daily CRM and cross sell activities across a variety of channels. Projects will include tactical promotional campaigns, lifecycle email journeys, new product launches and promotional newsletters.

Main duties include: 
• To own, plan and execute the retention, reactivation and cross sell strategies, covering all customer segments.
• Detailed end to end planning and execution of campaigns.
• Campaign and creative briefing, defining customer segments and then reporting on and evaluating results.
• Implement and optimize a test and learn strategy across all marketing channels to determine best practice for different campaigns & customer segments.
• Constantly evaluate the campaigns you are running in order to improve efficiency.
• Provide weekly and monthly reporting on necessary KPI’s.
• Manage the bonus spend budget and ensure campaigns are helping to achieve the overall monthly and quarterly targets
• Have a thorough understanding of the products, offers and player base.
• Manage site content and overall promotions visibility across mobile and desktop

Skills/Experience:
• At least 3 years of experience in a gambling marketing role
• Excellent numerical and analytical skills,
• Experience of interpreting data learnings into insightful campaign execution

Please email your CV to modriscoll@sigmar.ie or call Marie O’Driscoll on 021-4847133 to discuss the role in further detail.

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