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CMO - Strategic Marketing.

Job description

Chief Marketing Officer
Cork

Working with a Technology software company who are rapidly expanding and looking to recruit a Chief Marketing Officer.  The successful candidate will be responsible for delivering the marketing strategy and managing performance. He/She will have a team of approximately 15 with 6 direct reports.

Duties include:
• Responsible for setting specific objectives to develop a profitable marketing strategy for the company.
• Conduct market, customer & competitor research to better understand the impact of their campaigns and identify opportunities for growth.
• Develop an integrated strategy for PR, Media buying and partnerships to help grow awareness of their Brand.
• Identify, analyse and understand the customer segments that are currently driving growth and help align their product strategy to better serve those customers.
• Ensure that their marketing assets are consistent with their positioning and brand guidelines.
• Measure the impact of their marketing strategies on customers in terms of awareness, consideration and market share.
• Help manage a multi-million euro marketing budget to ensure they profitably grow the business through marketing strategies
• Lead the design & development of a marketing infrastructure that supports the execution of these strategies and tactics.

Skills/Experience required:
• 10 yrs. Marketing experience in the areas of brand, media buying, PR, online Marketing and campaign ideation.
• Demonstrably creative mindset, with a flair for creating memorable campaigns.
• Strong background in shaping strategy and motivated by delivering results within budget.
• Customer-focused mindset with the ability to derive customer behavioural insight from different datasets.
• Significant commercial and analytical skills, with a proven ability to derive insight from disparate datasets.
• Strong leadership skills, with a passionate & enthusiastic outlook.
• Strong stakeholder management skills and experience.
• Experienced in team leadership and development.

Excellent Package on offer

Please email your CV to modriscoll@sigmar.ie or call Marie on 021-4847133 to discuss the role in further detail.

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