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Senior Digital Marketing Executive

Job description

Key Responsibilities:

  • Create and implement integrated marketing communication plans  using both traditional and digital media
  • Plan and execute digital marketing campaigns and maintain and manage the websites and key digital channels delivering high standards, consistent tone and identifiable brand
  • Exploit social media marketing opportunities across all the main platforms to complement non digital sales and marketing activities
  • Develop tactical marketing plans to assist in the achievement of operational marketing goals
  • Create and design marketing collateral to support campaigns, working with graphic designers, providing editorial and content.
  • Create and issue press releases to industry and media partners maintaining excellent relationships
  • Collect and analyse information to understand customer requirements, using the information to build on the customer experience at the racecourses
  • Use analytics to evaluate the effectiveness of marketing activities and monitor a range of KPI’s for web and social media platform activity
  • Identify and establish media partnerships and implement plans to meet customer needs and business goals
  • Budget and project management following all internal policy and procedures

Skills Needed:

  • 5+ years digital marketing experience
  • implementing successful marketing campaigns. 
  • Digital marketing competence with a clear understanding of mobile and social integration. 
  • Excellent knowledge of SEO, PPC and web analytics. 
  • A team player with excellent project management, communication and organisational skills along with the ability to work to tight deadlines.   
  • An understanding of the Equastrian industry will be an advantage

Please send your CV to moriordan@sigmar.ie or call 014744602 for more information.