Connecting...

Marketing Manager

Job description

Experience: 

  • 3-5 years of progressively more responsible positions in marketing.
  • Experience supervising & managing a professional marketing department.

 

Required Skills, Knowledge, and Characteristics: Marketing Manager

  • Strong effective communicator.
  • Knowledge of our products and local competitors.
  • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.
  • Highly developed, demonstrated teamwork skills.
  • Ability to coordinate the efforts of a large team of diverse creative employees.
  • Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
  • Expert in the internet and social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach.
  • Experience in the global marketplace is a plus. Managing global marketing teams or agencies is a plus.
  • Demonstrated ability to see the big picture and provide useful advice and input across the company.
  • Ability to lead in an environment of constant change.
  • Experience working in a flexible, employee empowering work environment in a small to medium-sized company without marketing staff on the same level. Structured, departmentalized or large company experience will not work here.
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.
  • Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.
  • Experience managing external PR and communication consulting firms and contractors. 

The selected marketing manager must be able to perform effectively in each of these areas:

  • Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
  • Overall marketing strategy and execution of plans for the existing products.
  • Managing media and marketing staff and external PR agencies.
  • Working with product development teams to manage new product development.
  • Managing launch campaigns for new products.
  • Managing distribution channels for products.
  • Serve as a partner to finance and product development in determining the viability of potential markets before production of a product with no business case or strategy prepared in advance.
  • Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
  • Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.