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Refining Your CV for Interview Success

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​The CV is the key that opens the doors of opportunity, and like many (if not all keys) they must be a perfect fit in order to turn the lock. 

In simpler terms, this badly explained metaphor demonstrates that like keys and locks, you will need a CV tailored to a particular job in order for it to benefit your application. Admittedly a mistake I made when taking my first steps into the working world, was to fill my CV with every award, accolade, and skill I’d obtained in my life in order to appear like the most impressive candidate possible. I had moderate success with this approach, however, as I started to work towards specific roles within the industry, I realised the importance of keeping my CV focused and specific to a particular field. 

We here at Sigmar Recruitment receive hundreds of CVs every day and it can be the difference between being invited for an interview or missing out on the shortlist for candidates. Here are some key points to include in your CV. 


The layout of your CV should be neat, easy to read and consistent in format. Keep the same fonts and sizes for all your headings, titles, and text. Try not to stretch text boxes outside of the boundary guidelines in the document editor you are using. Large companies may use an automatic CV scanning system which collects and sorts the information from your CV into key sections, so make sure you keep the headings and content of your CV clear and focused. A little colour goes a long way in breathing a little life into your CV. Blue, dark brown, olive green and beige work particularly well for headings as it will help keep your CV professional whilst drawing attention to key areas of information. 


Keep your introduction focused, short and relevant. Potential employers will be sifting through a number of CVs searching for specific information that is applicable to the role, so make sure you include your main profession, key skills, and brief examples of work. You have the rest of your CV to list your varied skillset, so try to focus on specialities and the core of your work. There will be time to dive deeper into your backstory when you make it to the interview stage, but for now, keep your intro short and sweet. Imagine you are writing text for a billboard that advertises your business. You’re going to want to include all the key points that sell you to clients. 

X. I have been interested in creating content since I was 9 years old, and it started when I used to edit images and videos on my iPad. I used to create marketing tools for my friends, like memes, YouTube videos and photos and eventually decided to focus on a career in marketing. I am proficient in a number of content creation tools, such as Adobe, Final Cut, Canva and Office and have been able to utilise these skills in a number of assignments for clients in music, clothing, and events management. I work well in a team but am also capable of setting my own goals and completing tasks within a given timeframe. 

✓. Passionate and experienced digital marketer, specialising in both audio and visual content creation using Adobe, MacOS and Office. Competent, adaptable, and focused, I have worked for a number of clients in a wide range of industries, such as clothing, music, events, and professional services. 

Work Experience

When I first started to apply for more specific industry positions, the first thing I did when tailoring my CV to certain roles was to include only work experience, I felt was relevant. This proved to be my downfall, as in leaving out parts of my professional career, the naked eye would assume I was simply out of work and not doing anything for lengthy periods of time. Try and include all of your previous work experience in your CV and explain any gaps i.e., if you took a year out and went traveling. If your previous jobs were in an industry different to that which you are applying for, list various responsibilities and acquired skills that are transferrable. 

In the case of myself, I had worked a number of roles in hospitality and catering before I started to focus more on a career in marketing and content development. Now pouring the perfect flat white isn’t that important when it comes to designing and executing marketing strategies, however, skills such as time management, brand awareness, consistency and building brand awareness are some of the necessary skills needed in marketing and were therefore, noteworthy.


When selecting candidates for interview, employers will often research the applicants further, so the best way to steer them in a direction that benefits you is to provide contact information for work references. This can be anybody that you have worked with, or for, in a professional capacity, though it’s advisable to provide details for senior management, such as managers, directors or executives (after obtaining permission to do so) rather than listing your friends. This will help remove the illusion of bias. 

Hobbies and Interests

Make sure to include a short list of the things you like to do outside of work, be it socialising, or holidays or what you like to do in your downtime. Of course, a CV is a formal document and the more professional you come across the better, however, you are not a robot. You are a human being; you are ALLOWED to have interests outside of work. A short list of 4-5 hobbies will help get your personality across to your employer and show that you will bring passion and positivity to your place of work. 

Other Experience

This is where you are able to list any further experiences that will aid in your application. The President’s Award, travelling or any other notable accomplishments can help you stand out as a person who is looking to enrich their mind or go out of their way to help others. Employers will likely entertain candidates who have a certain zest for life and bring a positive attitude and mindset to the work environment. 

Posted by Joe Lord on 29 August 2022

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