Job security, salary and benefits, regular hours and a sensible work-life balance are what most jobseekers look for in any new employment opportunity. Working at a start-up firm can throw these factors into uncertainty - it’s not all bean bags and avocado toast. However, with Ireland recently being ranked number three in Europe for start-ups, have you considered the possibility that the excitement, reward potential and personal development that are intrinsic to start-up culture could be exactly what you’re looking for? Here are some pros and cons of working for a start-up company to shed some light on the reality of the situation.
Room for Growth
The clue is in the name, but start-ups really are just starting out. That means that, as an early employee, you will be a key part of the company’s development and later success. You’ll be working side by side with the founders from the get-go, learning directly from your bosses and gaining invaluable experience in areas outside of your job remit. As everyone at a start-up is involved in the fight for the survival of the company, you’ll often be expected to take on responsibilities that push you out of your comfort zone and force you to expand your skill set fairly rapidly. As the company grows, so will your responsibilities, and soon you could find yourself in a senior leadership position at a successful firm.
‘Freedom’ is evident in two ways in start-up culture. Firstly, in the flexibility of working hours: employees are frequently permitted to choose their own working hours and to work from home, since so much business is conducted over the phone and online.
Secondly, start-ups are associated with huge levels of innovative freedom. Start-ups are under huge amounts of pressure to keep up in the fast lane or fail, and so grant their employees a considerable creative license to break boundaries and completely reimagine ways to capture consumer engagement. If dynamic, forward thinking in a collaborative, close-knit team is your forte, working in a start-up could be the ideal working environment for you!
When you join a start-up, you know that you will never be simply a ‘cog in a machine.’ As part of a small team driven by collaboration, the company’s mission will be at the forefront of your job description and decision-making process. In a regular office environment, middle management and sheer size of personnel can mean you often feel undervalued and perhaps unconnected with the bigger picture of what the company is trying to achieve. There’s no such issue in start-ups! In an intense, focused environment, you will see the impact of your work first hand and have a significant role in shaping the success of the company, giving you a sense of job satisfaction unlike much other.
You will Work…Hard
More responsibility means a heavier workload and while, in the long term, you may walk away with dozens of great new skills, learning on the job while likely being a single-person department is a tough undertaking. You might find yourself working long hours for little compensation, with only yours and your colleagues’ faith in the company’s mission to keep the candle burning. Work-life balance would likely be called into the mix (what balance?) as you are compelled to take your work home with you – who else will do what needs to be done?
Lack of Security
Harvard Business School estimates the start-up failure rate to be an enormous 90-95%. That’s an incredible (and terrifying) statistic. Tech start-ups are at particularly high risk, as there’s always the chance that a competitor could sweep the market with a brand-new development, cutting the legs from under competing companies. Leaving a comfortable corporate job with a steady salary, dependable benefits and little risk of redundancy in exchange for a high-risk, unstable work environment that could go bust at any moment is not a gamble one should take lightly.
Furthermore, while start-up founders may be excellent pitchers and have garnered piles of seed money from investors, that is no evidence of their leadership ability. With less rigid corporate structure and more direct interaction with the company bosses, you could find yourself working in close proximity to underqualified leaders that will not inspire you to commit wholeheartedly to a venture which requires your unadulterated passion to succeed.
Not Much Financial Reward
To begin with, at least.
Start-up employees notoriously earn significantly reduced salaries until the company begins to achieve real success. After all, it is in investors’ interests not to allow their ventures’ employees to get too comfortable. Spurring your team on with the promise of eventual riches is intended to be a large motivator for hard work and innovation within the company, although you may never end up reaping these promised benefits if the start-up crashes out, like so many do.
That being said, modern-age start-ups are ridiculed and envied in equal measure for providing their employees with perks such as free lunches (kombucha, anyone?) and wellbeing sessions. For example, personal finance company Credit Karma offers an on-site spa for employees, as well as nap nooks and music jam rooms, and Airbnb gives their employees a $2,000 stipend for annual holiday expenses.
There you have it – the good and the bad about working in a start-up. The stakes are high but, if you make your move wisely, the rewards could well outweigh the struggle you experience at the start. In an exclusive interview with David Dempsey, Senior Vice President of Salesforce, he told us that leaving his job in a well-known tech company was ‘the biggest risk’ he’s ever taken, leaving his stable job for a three-man start-up in 2000. Now, Salesforce employs thousands of people across Europe and America and is one of the world’s most renowned SaaS companies. It just goes to show – taking a plunge and embracing start-up culture could be your ticket to success too.
Posted by Susannah Hunt on 26 June 2019
Social Media For Business 101
Social Media For Business 101
Now the most diligent of readers will recall a blog we posted a few weeks ago about the LinkedIn, how to get started and its many benefits. In the introduction, we discussed how LinkedIn has been able to stay the course of the ever-changing social media world and has kept its function and purpose focused while other platforms dilute there USP with too many features. Contrary to this, research has shown that different types of content perform better on different platforms, thus showing that social media has yet to become fully indistinguishable. A company must maintain a strong social profile for a number of reasons, such as advertising a product, building a brand, engaging with customers, providing updates, and strengthening reputation. So, with this in mind, we’re going to strip everything down to basics and highlight the key social media channels a company should use, what to post, and why you should use them. Now there are a many different platforms to explore, so we’ll start with the four most obvious, and then revisit this concept on another blog. So, if we’re starting with the most popular social media platforms, it seems only right we begin with… Facebook At the time of writing this, the population of Earth sits around 7.753 billion people. Facebooks active user count sits at around 2.934 billion, meaning around 36.9% of the Earths population are Facebook users. I’ll give you a moment to digest that one The point of this somewhat sinister metric is that you would be hard pressed to find somebody that hasn’t used or even heard of Facebook. The Meta company as a whole havs dominated the internet space for a long time, and with their recent plans to move forward to Web 3, they are showing no signs of slowing down. With this in mind, it would be wise for a company to establish a presence on Facebook. Not only is it easily the biggest platform in terms of active users, thus leading to fruitful marketing opportunities, it also supports a wide range of media formats, with the option of linking other social channels to your Facebook content. How You Should Use Facebook Facebook is a great platform to provide information and updates to your clientele, and with a character limit of 63,206, you have plenty of space to play with, however just because you can, doesn’t mean you should. Most people aren’t going to read a massive document of information on social media, so use Facebook to convey information about the company in a max 500-word format. You won’t be penalised for using images or videos either, and with Meta’s Business Manager feature, you can ascertain insights and important analytics about how your posts are performing and engaging with users. Pros Massive active user count Business Analytics Supports multiple media formats High character count Cons Market is becoming saturated Lack of understanding of paid promotion can lead to loss of funds Instagram Continuing with Metas internet Monopoly, Instagram is another fantastic tool for building a brand identity and further engaging with your customers. Given the expansive range of brands, accounts, and content, a ‘slightly less formal’ approach is encouraged. As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos. How You Should Use Instagram Now you’re still trying to build a reputable brand, so hold fire on the Friday Night Cocktail Hour videos (unless your brand is a bar), however, we encourage you to explore your creative flair with your content. Keep your brand colours and design present, by try to get the context of your updates across in visual form. About to launch a new product? Share an exciting reveal photo. Staff day out? Share a few pictures of them having a good time. National saint day or celebration? Find a way for your company to celebrate and mark the event. As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. You should also take advantage of Instagram’s Story feature to further advertise your posts and to keep your followers engaged with daily content Pro’s Very visual More freedom to post Strengthen branding Use of stories for to keep daily engagement Con’s Less optimised to convey detailed information Danger of being ‘lost in the feed’ depending on post time Bots Twitter For a period of time, Twitter was THE hot social platform to use. What makes Twitter different from most other social media sites is it strongly emphasizes real-time information — things happening and trending right now — and in just 280 characters. Celebrities, business magnates, brands and figures of authority were able to share quick, in the moment information and insights that punctured their separation from the common man and reminded users that these people still go about day to day lives enjoying many of life’s simple pleasures, such as watching Netflix, visiting coffee shops or expressing admiration for a sports team. Despite the sudden impact of TikTok, and ever-growing users on Facebook, Twitter has still managed to enjoy a steady incline in users each year. How Should You Use Twitter? There are a number of ways that a business may utilise Twitter. Many brands use Twitter as an alternate customer service channel. According to advertisers on Twitter, more than 80% of social customer service requests happen on Twitter. Having a member of your marketing or social team check Twitter on the daily for customer queries will help show your brands care to the customer and dedication to their service. You can also use Twitter to provide quick updates that can build up towards company announcements or events, such as “only a week to go before (***), whose got their tickets?” or “We can’t wait to show you what we’ve been working on! Here’s a sneak preview.” Pro’s Real time updates Build up hype towards company announcement Easily digestible format Con’s Voted ‘Most Toxic Social Platform.’ (Poll conducted by Forbes Magazine) At least 10% of accounts are spam Information can get lost in the feed. YouTube Never underestimate the value of video content. Having crisp, professional, and high-quality video marketing tools will improve the legitimacy and credibility of your company tenfold. We all watch engage with video media in our spare time, be it Netflix, YouTube or even TikTok as it allows us to easily absorb stimuli. How Should You Use YouTube? YouTube content can be shared across social media channels via a quick link in a post and provides a nice switch of content from regular photos or text. You should definitely try to get some video content to promote your workplace, be it a marketing package, adverts for vacancies or just interviews with employee’s discussing their time in the company. Production quality will separate you from the others, so its worth investing in videography if you have any big events or festivities to celebrate. It helps give your company a sense of scale. Pro’s Format easily shared across other platforms Monetisation from original content Con’s Algorithm can cause viewership to drop Consistency is needed to build
The Benefits Of Contract Work
The Benefits Of Contract Work
The jobhunting period can at times feel quite negative, and many people will be put off contract work as they know they have a date where they will be out of employment after the role expires. Also, jumping between different industries in quick succession can prove a challenge for the Wallflowers in this blogs audience. However, Contract work does have benefits that should not be overlooked both to the short and long-term trajectory of your career. Here are a number of reasons why you should accept contract as well as some added benefits you may not have considered. Make Connections The nature of contract work dictates that unless you’re offered a permanent position, you will be moving between places of work every 6 - 12 months. The benefit of this, is that you are likely to become acquainted with many business leaders, executives, CEOs, and industry experts along the way. This will prove invaluable as building your contact list of reputable business leaders will provide new connections, long lasting business relationships and an impressive list of references for your next employer to contact. In a world where a person’s experience in the field can be the deciding factor in being chosen for interview, having connections to add to your credibility will only ever benefit your application Find your job passion It is not uncommon for young professionals to work a variety of roles before settling into a more permanent fulfilling role. This method can provide a multitude of valuable experience, references, and insights into the nature of the industry. Contract work is a good way to dip your toe into the pool of the industry and find out if you are best aligned with the culture and work involved in the industry. Salary Contracted roles will get you better pay. They offer a higher basic salary in lieu of a benefits package. You can make your experience really work to your advantage. Employers are typically willing to pay you generously, providing you meet their requirements, if you solve their problem or need quickly. Employers tend to really value experience, since they want to bring onboard someone who can jump right in and hit the ground running. Faster Employment Now this of course does not cover all contract work, and you shouldn’t apply for a contract position assuming you’re going to be accepted by 9:30 and start work at 10:00. However, the creation of a contract role may have resulted in a sudden urgency and vacation that needs to be filled, so the onboarding of contracts does move faster than permanent roles. More Freedom As you are not bound by the standard contracts of the business, you have more negotiating room when discussing hours, pay and location. You may have been brought into the contract role to assist with a sudden influx of work, therefore If you can assure your employer you will complete the work, you can choose working hours that fit for you, which can provide more time out of work for looking at more roles, building your professional profile and networking. In Conclusion There are many business professionals who have built there who career around contract work and it’s not too hard to see why. Contract work offers more flexibility, better pay, more variation, and greater chance of networking and building a profile within the industry. Understanding the process and careful planning can ensure you are never out of work for lengthy periods of time, and with the flexibility contract work offers, you can use any free time to plan ahead once your contract expires. If you are keen to build your professional CV, build strong industry connections, gain experience and entertain a higher pay, contract work is definitely worth your time
How To Prepare For Your Video Interview
How To Prepare For Your Video Interview
A few years ago, its fair to assume that 90% of your job interviews happened in a face-to-face capacity, normally in a small room resembling that of a doctor’s clinic. You would arrive in business fit and spend 30-45 minutes discussing your employment, skills and success with a company’s recruitment team or a manager. COVID put an immediate cease to this practice in 2020, and companies had to quickly adapt to the uncertainty of the pandemic in order to stay afloat. Non-essential businesses were closed unless they could operate from home, and those that had the ability to work from home had to adapt new methods of communication with their employees, using Teams, Zoom, Meet and online Document Sharing. Now that our daily lives, both working and leisure, are returning to a more familiar time, some companies are still choosing to conduct some if not all of their interview process via a video call using the aforementioned programmes. However, just because these interviews are not held in person, the formality has not changed, and not only should you prepare the same as you would for an in-person interview, but you also now have other things to consider: Test Your Equipment Your interviewer will have contacted you via email with a link to the meeting on whichever platform they use, be it Microsoft Teams, Skype, Google Meet or Zoom. To save any embarrassment at the start of the interview, make sure you test your equipment beforehand. Are you using headphones or the computers speaker for sound, and is that sound clear? Are you using an internal or external microphone, what is the quality, and does it cause any feedback or distortion when you’re speaking? If you are using your computer for both Audio In (Microphone) AND Audio Out (Speakers) feedback is likely to occur, and quality will drop. If this is your only option, be sure to mute your microphone when you aren’t talking. Most applications will present you with a screen to confirm your microphone and speakers in respective dropdown menus before you jump into the call, so make sure you have the right source selected. Grab a friend or family member for a 5-minute call to test your quality before the date and time of the interview. Background and Lighting Before you do anything, get rid of that auto generated beach Bahamas teams background, its not professional. If you are without a dedicated workstation in your home, then its time to improvise. Find a nice, neutral, and clean background free from any distractions or activity. The focus of the frame should be on you, and not the object in the background of your webcam shot. Lighting is worth special consideration and again may require some ingenuity if you don’t happen to have any photography studio style ring lights around. If you’re using a laptop, place a few light sources behind the laptop so they illuminate you without lens flare, or sit underneath a bright ceiling light. You want to make sure the video your interviewer sees isn’t dark and dingy, and they can see you’ve made an effort for the occasion to appear well groomed, presentable and neat. Speaking of which… Appear Well Groomed, Presentable, and Neat Dress for success, dress to impress. If you want respect, you must look respectable. If you were attending an in-person interview, chances are you would have made an effort to look smart, I should certainly hope so. A video interview still an interview and should be treated as such even if you are ‘attending’ in the comfort of your own home. We aren’t suggesting a suit and tails, nor an evening dress if you are a lady. However, in most cases, smart casual as a minimum should see you over the line. The best way to gauge the desired wardrobe is to think about the context of the job, chances are you already have an idea of the level or formality your employers are expecting. Remember to keep a good posture too. Judge the Distance You should be seated in such a way that the camera can see from the top of your head to the middle of your ribcage/upper chest. Don’t sit too far away, you risk your microphone not picking up on what you are saying. Neither do you want to be sat too close to the camera in such a way that your interviewer cannot see you. If you have followed the previous steps advice, you’ll want to make sure your interviewer can see the effort in appearance you have made. Show Up Early As the saying goes, its better to be an hour early than 5 minutes late. Now an hour may be slightly excessive for a video interview, however, get seated and be ready to go 10-15 minutes before the call. I personally would recommend 15 minutes, as this will give you 10 minutes to do your final camera and sound checks, practice your responses, and be ready to join the call 5 minutes early. Those 5 minutes will show your employer that you are punctual, scoring you points on your interview before conversation has even begun. Use Notes Sparingly Alright let’s not pretend that we don’t know what I’m referring too. One of the many advantages of a video interview over a face-to-face interview is being able to discreetly place reference notes and crib sheets out of the camera’s eye. Now we of course encourage you to know your onions before entering an interview situation, however if you really must refer to notes, do so sparingly. Consistently shifting your gaze away from your interviewer shows you are easily distracted; you appear disinterested in what the interviewer is saying and sooner or later they’re going to clock onto what you’re doing. Use notes like a PowerPoint i.e., bullet point information that will jog your memory rather than writing out sentences that, when reading them, appear to obvious to your interviewer. In Conclusion Now you may have noticed that this blog post contains information leading up to the first introduction of your interview rather than discussing how to conduct yourself as the interview progress.’ If you are looking for a more comprehensive guide on how to navigate through a job interview in the best manor possible, I highly recommend you read our blog ‘Mastering Body Language for your Job Interview’ which can be found here (LINK). However, be sure to adhere to the advice and preparation listed in this post, and you can enter the video interview in the best way possible.
Refining Your CV for Interview Success
Refining Your CV for Interview Success
The CV is the key that opens the doors of opportunity, and like many (if not all keys) they must be a perfect fit in order to turn the lock. In simpler terms, this badly explained metaphor demonstrates that like keys and locks, you will need a CV tailored to a particular job in order for it to benefit your application. Admittedly a mistake I made when taking my first steps into the working world, was to fill my CV with every award, accolade, and skill I’d obtained in my life in order to appear like the most impressive candidate possible. I had moderate success with this approach, however, as I started to work towards specific roles within the industry, I realised the importance of keeping my CV focused and specific to a particular field. We here at Sigmar Recruitment receive hundreds of CVs every day and it can be the difference between being invited for an interview or missing out on the shortlist for candidates. Here are some key points to include in your CV. Presentation The layout of your CV should be neat, easy to read and consistent in format. Keep the same fonts and sizes for all your headings, titles, and text. Try not to stretch text boxes outside of the boundary guidelines in the document editor you are using. Large companies may use an automatic CV scanning system which collects and sorts the information from your CV into key sections, so make sure you keep the headings and content of your CV clear and focused. A little colour goes a long way in breathing a little life into your CV. Blue, dark brown, olive green and beige work particularly well for headings as it will help keep your CV professional whilst drawing attention to key areas of information. Intro Keep your introduction focused, short and relevant. Potential employers will be sifting through a number of CVs searching for specific information that is applicable to the role, so make sure you include your main profession, key skills, and brief examples of work. You have the rest of your CV to list your varied skillset, so try to focus on specialities and the core of your work. There will be time to dive deeper into your backstory when you make it to the interview stage, but for now, keep your intro short and sweet. Imagine you are writing text for a billboard that advertises your business. You’re going to want to include all the key points that sell you to clients. X. I have been interested in creating content since I was 9 years old, and it started when I used to edit images and videos on my iPad. I used to create marketing tools for my friends, like memes, YouTube videos and photos and eventually decided to focus on a career in marketing. I am proficient in a number of content creation tools, such as Adobe, Final Cut, Canva and Office and have been able to utilise these skills in a number of assignments for clients in music, clothing, and events management. I work well in a team but am also capable of setting my own goals and completing tasks within a given timeframe. ✓. Passionate and experienced digital marketer, specialising in both audio and visual content creation using Adobe, MacOS and Office. Competent, adaptable, and focused, I have worked for a number of clients in a wide range of industries, such as clothing, music, events, and professional services. Work Experience When I first started to apply for more specific industry positions, the first thing I did when tailoring my CV to certain roles was to include only work experience, I felt was relevant. This proved to be my downfall, as in leaving out parts of my professional career, the naked eye would assume I was simply out of work and not doing anything for lengthy periods of time. Try and include all of your previous work experience in your CV and explain any gaps i.e., if you took a year out and went traveling. If your previous jobs were in an industry different to that which you are applying for, list various responsibilities and acquired skills that are transferrable. In the case of myself, I had worked a number of roles in hospitality and catering before I started to focus more on a career in marketing and content development. Now pouring the perfect flat white isn’t that important when it comes to designing and executing marketing strategies, however, skills such as time management, brand awareness, consistency and building brand awareness are some of the necessary skills needed in marketing and were therefore, noteworthy. References When selecting candidates for interview, employers will often research the applicants further, so the best way to steer them in a direction that benefits you is to provide contact information for work references. This can be anybody that you have worked with, or for, in a professional capacity, though it’s advisable to provide details for senior management, such as managers, directors or executives (after obtaining permission to do so) rather than listing your friends. This will help remove the illusion of bias. Hobbies and Interests Make sure to include a short list of the things you like to do outside of work, be it socialising, or holidays or what you like to do in your downtime. Of course, a CV is a formal document and the more professional you come across the better, however, you are not a robot. You are a human being; you are ALLOWED to have interests outside of work. A short list of 4-5 hobbies will help get your personality across to your employer and show that you will bring passion and positivity to your place of work. Other Experience This is where you are able to list any further experiences that will aid in your application. The President’s Award, travelling or any other notable accomplishments can help you stand out as a person who is looking to enrich their mind or go out of their way to help others. Employers will likely entertain candidates who have a certain zest for life and bring a positive attitude and mindset to the work environment.