“Marketers must become even more commercially focused in 2018.”
Thoughts on the Market
Marketers must become even more commercially focused in 2018. Roles such as demand generation and growth manager are becoming more sought after as clients are demanding marketers that understand the full sales cycle from enquiry to conversion.
Aligned with this, core skills in customer experience (CX) and programmatic advertising will also be in demand.
As the country is close to 100% employment, the demand for communication professionals will continue to increase in 2018 as employers look to engage employees in order to retain staff. Demand is also increasing as more sectors come under the regulatory spotlight in public affairs.
We foresee the low activity trend in FMCG continuing into 2018 as external factors such as Brexit kick in. On the other hand, B2B marketing skills will increase as sectors such as construction, engineering and design improve as the economy grows.
Although 2017 was a relatively quiet year for senior executive marketing positions, we foresee more activity at a senior level in 2018.
In general, marketing salaries remained fixed in 2017 with slight increases for skills such as SEO and customer experience. With a real sense of optimism for the year ahead, we predict salaries will increase in 2018.
Particularly in the Dublin area as it remains the hub of activity for marketers as it’s the main location for many tech multinationals and corporate businesses.
Top Tip for 2018
Work on your digital skills! There’s no stopping or ignoring it, more and more buyers are looking online for services. All companies will have to raise their online marketing content, which means a further increase in demand for digital skills.
Posted by Roger Duffy on 26 April 2018
10 Signs You Are A Successful Person
10 Signs You Are A Successful Person
There are times in every person’s life when you feel inadequate, like what you do doesn't amount to much. It's very easy to criticise yourself and become clouded from your successes, but it's important to take the time to appreciate your accomplishments. You could already be successful and you just don't know it. Here are 10 signs that you are a successful person.. 1. You Love To Learn You have a burning desire to learn new things and improve on the things you already know. People who have an ambition to learn are most likely to succeed in life. Successful people never stop learning. If you enjoy upskilling and applying your new knowledge to your work and personal life, it’s a sign you are a successful person. 2. You Plan Ahead You like to structure your future. Making plans and setting goals is something you enjoy doing. Even setting small goals like a bed time shows you are determined and a go getter. Successful people always plan and achieve targets. 3. You Make Friends Easily You find it easy to get along with people and you always find people have good things to say about you. It may be hard to believe but sometimes just being a likeable person can get you very far in life. Kindness goes a long way and it can bring you all kinds of success in life. 4. You Have A Desire To Help People Helping people is something you do instinctively. You empathise with those around you and always offer a helping hand or a listening ear. Sometimes it’s not all about your successes but helping others to be successful. Helping others, in turn makes you a successful person. 5. You’ve Failed, But You’ve Kept Going You do your best to achieve something and when it doesn’t go your way you don’t give up. Being a successful person doesn’t mean that you are always achieving. Sometimes things go wrong, but it’s how you react that is the key to whether you are successful or not. Everyone makes mistakes and fails but it’s those who never stop trying, they’re the really successful ones. 6. You Understand The Power Of No You manage expectations well and know when you need to say no. A lot of unsuccessful people have a bad habit of trying to do everything themselves and never turn down any requests. Successful people understand that not everything is a priority and not everything can be done at once. Successful people know how to manage other people’s expectations of them. 7. You Wake Up Early You wake up early and sometimes even before your alarm clock goes off. “The early bird catches the worm” is the age old saying, but it’s still very true. Getting up early means you’re a go getter. Lazy people aren’t successful, people who get up and go are. 8. You’re Not Afraid To Ask For Help You know asking for help is a sign of strength and not a sign of weakness. Successful people know that it’s impossible to achieve everything by themselves. They know that sometimes it’s ok to ask people for their expertise. Getting help from someone else is also a great way to learn for future success. 9. You Know How To Manage Your Time Sometimes your work load can be very demanding but you know how to prioritise and divide your time effectively between your tasks. A truly successful person understands his/her workload and can prioritise what is to be done in an efficient way. 10. You Don’t Criticise, Condemn Or Complain Even when you are achieving your goals and feel like you’re becoming more successful, you never criticise other people and their work. You encouarge others to be successful too. No one can accept and approve of everything. There will be times when you won’t be able to accept/approve of other people’s work, but you know how to communicate and give constructive feedback. Successful people don’t put others down. Next time you're not feeling very positive about the work you do, make sure to remind yourself of these 10 things. You have what it takes to be successful, all that's missing may be your self-confidence.
What you Need to Consider Before Changing your Career
What you Need to Consider Before Changing your Career
Changing career takes a considerable amount of commitment and determination. If you feel that you want to change careers, ask yourself these 10 questions to see if a career change is right for you… What Do You Want? Self-assessment is the first step in making any big life decision. The only way to make an informed decision about a career change is to learn about yourself first. Understanding you and your work-related values, interests, personality type and aptitudes will help you know exactly what it is you want. Do You Have What It Takes? If you’re interested in pursuing a new career, you need to do your research. Look at the job market, understand what hiring managers want, what the expectations are and the skills you need. It is important to recognise what is expected before diving right in. It’s important to note that you may also be expected to work unpaid, in an interning capacity, until you gain enough experience. What Can You Offer? If you choose this new career what exactly is it that you can bring to the table? Do you have transferable skills or industry knowledge? If not, you may need to return to education before you can move into this new field. Who Do You Know Who Can Help? Even though you want a career change, the network you’ve made in your current role could help. Look at who you know and see if anyone has advice in the industry you’re interested in. LinkedIn is a great place to start. Is There Long-Term Prospects? Can you go far with this career? Changing career is a big step and you need to figure out in advance if it is worth it. Ask yourself where you see yourself in 5 years with this career and 10 years and so on. If the career path isn’t clear, you may need to reconsider. Is This A Good Time? Timing is everything. You need to take a look at where you are in your life and decide whether changing careers is feasible. It’s a huge commitment, so you need to be sure the timing is right as well as the career. Is It Affordable? Changing careers may involve taking a pay cut. You could have 10 years’ experience working, but if it’s not in the field you’re going into you can’t expect to be on the same salary. Can you afford to earn less or even nothing at all, because you may be required to do an unpaid internship? This is probably the most important question of them all but it’s important to remember that higher earnings don't necessarily mean job satisfaction. Do You Have Your Family & Friends Support? Having the support of your family and friends can be crucial in succeeding with a career change. Having that bit of encouragement can really help. Also, it’s important to listen to the people close to you. If your family and friends aren’t being supportive of your decision, you may be making the wrong one. Are You Willing To Return to Education? Qualifications aren’t everything but they are important to hiring mangers. If you don’t have transferable skills and industry experience, returning to education may be the only way to move into a new career. Are Your Expectations Realistic? Weigh up the facts. Can you really do this? Talk it through with someone you trust. Sometimes when you really want something it’s easy to get carried away in excitement. Don’t rush into it and make sure the change is possible. Transitioning to a new career is difficult, but if you are confident it’s the right decision for you and you persevere, you should have no trouble succeeding.
Working & Living In Ireland
Working & Living In Ireland
Relocating to a different country for a job can be both exciting and terrifying. To make your move successful, preparation is vital. If you’re thinking of moving to Ireland, you’re probably asking yourself the following questions: How is the housing market? How do I get a PPS number? How do I to set up a bank account? How do I set up taxes? What transport is available? What is it like to livein Ireland? We have devised a list of what you need to know about moving to Ireland… Accommodation You can look for private rented accommodation through local newspapers, real estate agencies or websites for example: www.daft.ie, www.let.ie, https://www.myhome.ie/rentals. The quality of rental accommodation can vary so you should view the property before making any tenancy agreement. It is common for people who have not met before to rent a house together and to share the costs of the house, including gas, telephone and electricity bills. You usually pay rent monthly, in advance. An initial deposit of one or two months’ rent is also required. PPS Number A Personal Public Service (PPS) Number is a unique reference number for all dealings with public service in Ireland that helps you access social welfare benefits, public services and information. You can apply for your PPS number at your local Social Welfare Office. http://www.welfare.ie/en/Pages/Personal-Public-Service-Number-Registration-Centres-by-Count.aspx You must be already living in Ireland in order to apply for a PPS Number. You will be asked to produce documentary evidence of identity and residence in Ireland. Different documentary evidence will be required, depending on your nationality. To get a PPS Number, you will need to fill out an application form and provide proof of your identity. If you are not Irish, you will need to produce the following documents: Your passport/national identity card or immigration card Evidence of your address, such as a household bill. This should be the first thing you do when you move to Ireland because you will need it to work and set up a bank account. Taxes There are two rates of tax in Ireland: 20% on the first €34,550 earned 40% on the remainder of your salary You will also pay PRSI and the Universal Social Charge on your income. This social insurance contribution goes towards providing State Social and Health Services. You will pay 4% on all your income in PRSI. The Universal Social Charge (USC) is a tax that has replaced both the income levy and the health levy (also known as the health contribution). Rates for 2018 are; Income up to €12,012 - 0.5% Between €12,012 and €19,372 - 2% Between €19,372 and €70,044 - 4.75% Above €70,044 - 8% Bank Account Setting up a bank account in Ireland is often something that is overlooked in the excitement of relocating. Many employers will prefer to pay into an Irish bank account and setting up an Irish bank account can be stressful if you don’t get yourself organised. Things you will need: Proof of Address (Utility bill or Lease Agreement) Proof of ID PPS Number Once you have moved to Ireland and have the above information, choose one of Ireland’ many banks e.g. AIB, Bank of Ireland, Permanent TSB or Ulster Bank and set up your account straight away. Living in Ireland Weather Thanks to the moderating effect of the Atlantic Gulf Stream, Ireland’s climate is relatively mild for its latitude, with a mean annual temperature of around 10°C. The temperature drops below freezing only intermittently during winter, and snow is scarce – perhaps one or two brief flurries a year. The coldest months are January and February, when daily temperatures range from 4° to 8°C, with 7°C the average. In summer, temperatures during the day are a comfortable 15° to 20°C. Healthcare Any person, regardless of nationality, who is accepted by the Health Service Executive (HSE) as being ordinarily resident in Ireland is entitled to free public hospital services but may have to pay in-patient and out-patient hospital charges. You are also entitled to subsidised prescribed drugs and medicines and maternity and infant care services and you may be entitled to free or subsidised community care and personal social services. Social Clubs There is a wide range of social clubs in Ireland catering for all interests. Sport in particular is a hugely popular pastime in Ireland. Some of the most popular sports in Ireland include Gaelic Games, Soccer and Rugby. Below are resources that provide details of clubs and societies throughout Ireland. Localclubsireland.com - directory of sporting clubs throughout Ireland Meetup.com - lists group meetings in cities around the world to help bring people with common interests together and promote the development of active local communities. Search groups of whatever your interest is in Ireland all over the country. Newcomers Club Worldwide - worldwide directory of newcomers clubs for newly arrived expatriates, including Ireland. Transport Rail Service: Iarnród Éireann, is responsible for operating rail services in Ireland. The company operates passenger rail services nationwide and provides commuter rail services, including the DART service in Dublin and the Arrow service from Dublin to Kildare. Bus: Bus Éireann provides various bus services on a network of routes throughout Ireland. It operates intercity coach services and provides commuter services for major cities. City and town bus services are also provided, together with a local bus service throughout the country. For further information on these services, routes and fares see www.buseireann.ie Driving If you have a driving licence issued by an EU/EEA member state you can drive in Ireland as long as your existing licence is valid. It is possible to exchange a driving licence issued by an EU member state or an EEA member state (Norway, Liechtenstein and Iceland) for an Irish driving licence. It is also possible to exchange a driving licence issued by certain recognised states for an Irish driving licence. If you are the holder of a driving licence issued by a country that is not recognised for driving licence exchange, you cannot exchange your licence for an Irish licence. You will only get an Irish driving licence after you have gone through the full driver licensing procedure (see www.rsa.ie for further information). For further information, view our Working & Living Guides: Working and Living in Ireland Working and Living in Dublin Working and Living in Cork Working and Living in Athlone Working and Living in Galway Working and Living in Limerick Working and Living in Sligo Working and Living in Waterford
20 Things Recruiters Want To See On Your CV
20 Things Recruiters Want To See On Your CV
We asked some of our recruitment consultants to tell us their key tips on what makes a good CV. Here’s 20 things to keep in mind before sending out your CV: 1. Details & Numbers The more detail you give about your work history the easier it is for a recruiter/hiring manager to understand your experience, and know if you are suited to a particular role. Fiona Joyce, Recruitment Consultant, Office Support says “Noting ‘Administration’ for example isn’t enough, you need to include the type, volume, systems used, deadlines/timeframes – go into detail. For example, admin support could be basic paper work (scanning, filing, shredding) or it could be high level admin support (diary/calendar management, correspondence and document preparation, report writing etc.). Not going into enough detail is selling yourself short and letting the competition supersede you.” 2. Specific Timeframes Hiring managers like to see exact timeframes on CVs. Dates on your CV should include month to month time frames, as opposed to year to year. Often people will avoid putting dates on a CV or will try to be vague about the dates. This can look suspicious to employers. It’s better to be honest and give reasons for any gaps instead of trying to hide them. 3. Achievements It’s a good idea to include what you’ve achieved in your professional career. Awards and certificates are very impressive to hiring managers. However, they don’t always have to be job related awards, they can be personal achievements too e.g. completed a marathon, raised money for charity, served on a community or student committee etc. It’s good to show on your CV that you achieve goals outside of work. 4. Key Skills The key skills area of your CV is very important. Alan McLoughlin, Recruitment Consultant, Insurance and Financial Services says, “Don’t just list your competencies. List your skills and beside each one, explain how you gained that particular skill”. 5. Professional Development If you’ve completed any online courses or have studied independently, please be sure to include this information on your CV. Hiring managers love to see this as it shows both an enthusiasm for learning as well as the ability to work off your own initiative. 6. Clarity & Structure Structure your CV so it is easy to read. You can do this by: Arranging your work history and education separately according to date and in chronological order. Keep education and work history in separate sections of the CV. Don’t use borders or tables or strange fonts or pictures/images. Always apply in word format, in standard text form. The formatting should be uniform and consistent If you’re using bullet points, they should all be the same style and alignment You should be consistent in your formatting. If you’re using italics font for each job title and bold font for the name for each organisation you worked for, make sure you do this consistently. 7. Leave Out Graphics & Images Leave out fancy graphics, complicated formatting and decorative pictures where possible. They just tend to make it more difficult for employers to read. Keep things simple, clear and detailed. 8. Visa/Employment Permit Status For foreign Nationals your visa Status is crucial! You must specify what visa you have and if there is an expiry date. 9. Professional Profile – Don’t waffle Your professional profile should be at start of your CV. Use this section to outline your technical expertise, years of industry experience and qualifications etc. Try to avoid saying things like, “I am hard-working and reliable”. 10. Bullet Points Always use bullet points where you can. In your duties section and skills section put the information in bullet points rather than a paragraph. This makes it a lot easier to read and for hiring managers to see quickly and clearly what experience you have. 11. Contact Details You may just assume that sending your CV via email is enough for an employer to contact you but often CV’s get forwarded around and saved on hard drives so the original email you sent could get lost along with your contacts. Always put your email address and contact number on your CV. 12. Targets Achieved Someone with a track record of achieving goals really impresses managers. Setting and achieving targets shows self-motivation and determination. If you have achieved targets in your work experience make sure to include them in your CV. 13. Practical Skills Make sure to list any practical skills like having a driving license, manual handling certificate or fork lift licence. These skills could be really attractive to an employer, depending on the role you are applying for. 14. Tailor your CV to every Job Tailor your CV to the job you’re applying for. Don’t regurgitate the same CV for every job. Use the job specifications to guide what you should be mentioning on your CV. 15. Extra-Curricular Activities If you play sport or music etc. (and you have space on you CV), include your hobbies because they can make you stand out. Alan McLoughlin, Recruitment Consultant, Insurance and Financial Services said “I once read a CV that had “I enjoy hill walking” 3 times. Don’t use irrelevant hobbies when you can use that space for something more useful”. 16. Personal Details – Not too Personal It’s good to show your personality through your CV and give the hiring manager a sense of who you are but some personal details are too personal for your CV. Avoid putting your relationship status on your CV e.g. married, divorced. It’s irrelevant information and it could affect you negatively. 17. Be Aware of Length The CV is a recap, not a life story. Keep it brief but comprehensive. Two pages is the norm, but thres is OK. Conor Ryan, Recruitment Consultant, Construction says, “If you’re running out of space, you’re either being too specific and waffling or you’re going too far back in your experience. The rule of thumb is that you don’t need to detail roles any further back than 10 – 15 years. Your cut off point will depend on how many roles you’ve had.” 18. Balance the Info Make sure you’re giving the right amount of information for each role. You’d expect to see more duties listed for a role that you’ve spent more time in. Always keep the information on your CV proportionally balanced. 19. Tools & Systems You should outline which tools/software you’ve worked with previously as most HR managers will run a keywords search so it is important they are listed on your CV. 20. Double Check Always double-check that the information provided is correct. It’s the last step because it’s always the last thing you do, but it doesn’t make it the least important! You could have followed all the above steps correctly but you left a typo on the first page all because you forgot to double check. Following all the steps but forgetting to double check it could cost you a job. Always double check! We hope you found these tips helpful. If you think you need help with your CV or job searching, you can upload your CV to our website and let one of our 125 specialist recruitment consultants give you the help you need.