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Marketing Jobs - Market Overview 2018

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“Marketers must become even more commercially focused in 2018.”

Thoughts on the Market

Marketers must become even more commercially focused in 2018. Roles such as demand generation and growth manager are becoming more sought after as clients are demanding marketers that understand the full sales cycle from enquiry to conversion.
Aligned with this, core skills in customer experience (CX) and programmatic advertising will also be in demand.

As the country is close to 100% employment, the demand for communication professionals will continue to increase in 2018 as employers look to engage employees in order to retain staff. Demand is also increasing as more sectors come under the regulatory spotlight in public affairs.

We foresee the low activity trend in FMCG continuing into 2018 as external factors such as Brexit kick in. On the other hand, B2B marketing skills will increase as sectors such as construction, engineering and design improve as the economy grows.
Although 2017 was a relatively quiet year for senior executive marketing positions, we foresee more activity at a senior level in 2018.


Salaries

In general, marketing salaries remained fixed in 2017 with slight increases for skills such as SEO and customer experience. With a  real sense of optimism for the year ahead, we predict salaries will increase in 2018. 

Particularly in the Dublin area as it remains the hub of activity for marketers as it’s the main location for many tech multinationals and corporate businesses.


Top Tip for 2018

Work on your digital skills! There’s no stopping or ignoring it, more and more buyers are looking online for services. All companies will have to raise their online marketing content, which means a further increase in demand for digital skills.



Looking for a marketing job? Check out our latest jobs here


Posted by Roger Duffy on 26 April 2018

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