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personal brand

Promoting Your Personal Brand

personal brand

Personal branding is about understanding what makes you interesting, compelling and different and using that to communicate your unique value to an employer. With the advances of modern technology, there are a lot of ways to promote your personal brand on and offline.

 

Online

  • Build an online profile. It’s as simple as this, if you don’t show up on Google these days, you don’t exist. All the statistics show that clients, colleagues, hiring managers, executive recruiters, and employees are all using Google to learn about you. Building a professional online presence is crucial. It’s a great way to connect with, share ideas with and build rapport with important people and companies in your industry.
  • Keep profiles up to date. LinkedIn and other social networking sites allow you to publish your bio, connect with other people in the system, be found by people who need to know you and enhance your online ID. You should have a profile on all relevant social networking sites, so recruiters will search you out. You need to be visible or you will miss out on lots of opportunities.
  • Be active. It is not just an online profile that you set up once and occasionally update. You need to interact with others and get your name out there. Use social networks to position yourself as an expert in your field. On your own pages, like Twitter, LinkedIn and your blog, share relevant information that would be useful to people in your industry.

 

Offline

Offline, you’ll brand yourself in a more traditional sense, through tools like your CV and business cards.

  • Tailor your CV. Your CV should support and emphasize the core of your brand (what makes you different). Remember to make sure your CV is consistent with your online profiles: dates, job titles and job descriptions should match up. In terms of visuals, keep a consistent look through your CV and business cards, too.
  • Have a business card: Even if you’re currently unemployed, have business cards printed with your name, profession and contact information, including the URLs for your website and/or social media profiles. With business cards, whether you make a networking connection at a professional event or on the train you have your information neatly, professionally and instantly available.

Posted by Julia Purcell, Marketing & Communications Manager Sigmar on 1 December 2017

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Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

Sigmar Recruitment and Alison today announce a COVID ready learning partnership as part of the emergency jobs initiative www.covidresponsejobs.com. The initiative is an online platform set up by Sigmar Recruitment to help connect the displaced workforce with current frontline job opportunities, and to upskill the restricted workforce to enhance career prospects and enable a faster economic recovery. Alison, one of the largest learning websites worldwide, is now offering access to all of its courses free and unencumbered through www.covidresponsejobs.com. The learning content being offered through the platform has been hand curated to reflect in-demand, recession-proof skills across an array of business and IT disciplines, including; data science project management customer service accounting web development computer networking e-commerce The core learning has been paired with lifestyle courses covering mental health, stress management and practical content on parenting while working from home for example aimed to support those working remote throughout the crisis period and beyond. The learning pathways have also been designed with jobseekers in mind with content on public speaking, job hunting, personal development supported by jobseeker advice on how to compete in the current marketplace, including tips on video interviewing, digital collaboration, remote onboarding and much more. Commenting on the partnership, founder of the initiative and Sigmar CCO Robert Mac Giolla Phádraig says: “As one of the world’s largest free learning platforms, Alison presents an excellent opportunity for newly unemployed in Ireland to upskill. The learning content has been COVID curated for maximum impact encompassing business skills, IT skills, mental health and personal development. We also aim to support the restricted workforce by providing upskilling opportunities during the downtime, to better equip our workforce to rebound from the crisis in the medium term.” Speaking at the announcement, Alison Founder & CEO, Mike Feerick stated that the gesture is one Alison is happy to make. “While being a global learning business, most of our team live and work in Ireland and know personally people whose employment has been jeopardised by the coronavirus pandemic crisis. Alison has over 1,500 free certificate and diploma courses, in subjects from project management, languages, IT, to health & safety, elderly caregiving, MS Excel and free courses on GDPR. “If you have been laid off, it is an opportunity to build up and strengthen your workplace skills to enhance your chances for employment in the months and years ahead. We are delighted to partner with Sigmar on the COVID Jobs Initiative.” www.covidresponsejobs.com is a for purpose “Team Ireland” initiative created by Sigmar Recruitment, supported by Alison, Candidate Manager, The Irish Times and Communicorp, established to mobilise the Irish Workforce.