personal brand

Promoting Your Personal Brand

personal brand

Personal branding is about understanding what makes you interesting, compelling and different and using that to communicate your unique value to an employer. With the advances of modern technology, there are a lot of ways to promote your personal brand on and offline.



  • Build an online profile. It’s as simple as this, if you don’t show up on Google these days, you don’t exist. All the statistics show that clients, colleagues, hiring managers, executive recruiters, and employees are all using Google to learn about you. Building a professional online presence is crucial. It’s a great way to connect with, share ideas with and build rapport with important people and companies in your industry.
  • Keep profiles up to date. LinkedIn and other social networking sites allow you to publish your bio, connect with other people in the system, be found by people who need to know you and enhance your online ID. You should have a profile on all relevant social networking sites, so recruiters will search you out. You need to be visible or you will miss out on lots of opportunities.
  • Be active. It is not just an online profile that you set up once and occasionally update. You need to interact with others and get your name out there. Use social networks to position yourself as an expert in your field. On your own pages, like Twitter, LinkedIn and your blog, share relevant information that would be useful to people in your industry.



Offline, you’ll brand yourself in a more traditional sense, through tools like your CV and business cards.

  • Tailor your CV. Your CV should support and emphasize the core of your brand (what makes you different). Remember to make sure your CV is consistent with your online profiles: dates, job titles and job descriptions should match up. In terms of visuals, keep a consistent look through your CV and business cards, too.
  • Have a business card: Even if you’re currently unemployed, have business cards printed with your name, profession and contact information, including the URLs for your website and/or social media profiles. With business cards, whether you make a networking connection at a professional event or on the train you have your information neatly, professionally and instantly available.

Posted by Julia Purcell, Marketing & Communications Manager Sigmar on 1 December 2017

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Sigmar Recruitment wins Recruitment Agency of the Year at ERF Awards 2021

Sigmar Recruitment wins Recruitment Agency of the Year at ERF Awards 2021

We’re thrilled to announce that Sigmar Recruitment picked up Recruitment Agency of the Year and Best in Practice – Sales & Marketing at the 2021 Employment & Recruitment Federation Awards on Friday 25th February 2022. In a year that Sigmar Recruitment will celebrate another major milestone; of being in business for 20 years, we are over the moon to receive this recognition. Speaking on the win, Sigmar CEO, Adie McGennis said; “It is a great testament to every single person in Sigmar and the professionalism, coolness and positivity they displayed over the challenges of the pandemic. Their ability to get involved in not just providing excellent service to our clients and candidates but initiatives such as Talent Summit and Ireland, Gateway to Europe, I’m so pleased for the team to receive this recognition. It has been a record-breaking year and this is the crowning achievement.” Alan Murphy who accepted the Best in Practice – Sales & Marketing Award added, “We are delighted to have won this award again after what has been a challenging but ultimately rewarding year in recruitment. It’s a testament to how the team adapted to the demands of the market and will inspire us to continue to grow our high performing team and offer a best-in-class service to our candidates and clients alike!” The postponed ceremony took place in the Shelbourne Hotel and was attended by over 360 guests. The awards are designed to identify and reward excellence in recruitment in Ireland and is judged by an independent panel, including representatives from the international recruitment sector, the National College of Ireland and DCU. A huge congratulations to all of our fellow ERF Award winners and nominees. Visit the Employment & Recruitment Federation website to see a full list of the 2021 winners.