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attract candidates with social media

How To Attract Candidates Using Social Media

attract candidates with social media

Social media plays a big part in our lives today. We use it to connect with friends, receive news updates and to interact with people and groups who share our interests and passions. It’s no surprise that more and more job seekers are using social media in their hunt for suitable positions. Why then should employers be any different?

 

The most important thing is that candidates want to interact with people, not a faceless brand or company. It’s vital that you build rapport with your connections. This can be done by providing links to quality content, interacting with them and answering any queries they have about the company or specific roles within it. It also enables anyone interested in working with you to learn about what you do and your ethos and culture as a company.

 

While you do need to adjust your approach to attracting candidates according to which social media platform you’re using, there are some common elements that can be utilised across all channels.This post focuses on the three social media platforms that are mainly used for recruitment; LinkedIn, Facebook and Twitter.

 

LinkedIn

LinkedIn is the number one social media tool utilised by employers and jobseekers alike as it is a platform that connects professionals to each other and to businesses.

 

Ensure that your company’s profile is attractive and optimised with key words so people can find you easily. Any vacancy listed on your profile should include links to further information such as the job spec, skills required, company description and how to apply. While it is obviously important to have your company page optimised, it’s also a really good idea to encourage current employees to bring their own profiles up to date. If people are interested in joining a company they often like to hear what people currently working there have to say about it.

 

 

Facebook

Facebook is the most personal of the social media platforms allowing you to showcase the ‘human side’ of your organisation. Photos and videos of staff outings and events can help to portray your company as a positive, fun environment in which to work.

Again you should include a link providing further relevant information. Something as simple as including a ‘job listings’ tab on your company’s page can lead to a significantly increased candidate pool.

You can target potential candidates with Facebook ads. The ad feature on Facebook allows you to aim ads at a very specific audience through the use of filters such as education and work experience.

 

 

Twitter

Twitter may not be the first place you’d think of when looking to attract candidates, but there’s no doubt it can serve as a very useful recruitment tool. With its 140 character limit, it’s all about making an instant impact. Be aware of topical issues and areas of interest for suitable candidates. Create tweets around these areas and use the appropriate hashtags to attract the right people. Include links in your tweets to relevant content on your blog and website.

 

Follow the right people and chances are they will follow you back. Comment on their tweets and always reply if they contact you. This helps to cement the relationship.

 

A really great function of Twitter is that it allows you to group people together in different lists. Generate twitter lists of individuals that may be suitable for different roles. You can then focus on targeting them with tweets tailored to their interests.


Social media has the ability to foster relationships with people who could be great employees for you. If you put the effort into developing your platforms, the rewards can be great.

Posted by Recruitment Consultant, Sigmar on 7 December 2017

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IT Jobs Market 2021

IT Jobs Market 2021

2020 was an interesting year for Ireland’s IT jobs market with the initial impact of Covid causing some companies to reassess their recruitment practices - either pausing or freezing completely. However, most sectors have bounced back since March and we even saw some companies take advantage of a less competitive market and increased their hiring plans. In 2021, we expect to see a release of this “pent-up demand” for candidates as businesses begin to move back towards BAU models. Digital Transformation Digital transformation projects that typically would have taken years to plan happened practically overnight or over a few weeks as COVID-19 restrictions forced companies to speed up their digital adaptions in what became an “adapt or die” environment. 2021 will see a further increase in demand for individuals with digital transformation experience as companies accelerate further the digitisation of their customer and supply chain interactions and of their internal operations.   Companies who failed to innovate or tweak their processes to suit the demand of the market felt a larger impact than companies who remained agile and changed quickly depending on the market demands. Consumers have moved dramatically toward online channels during the pandemic, so companies are having to create digital or digitally enhanced offerings in response. Cybersecurity Unsurprisingly with the adoption of remote work and the planning for transition to the next “normal”, we have seen huge demand for infrastructure and security professionals which we foresee continuing in 2021. As organisations pivoted to work from home models, security engineers rushed to establish secure connections and prevent network threats that targeted remote workers. At the same time, with the surge in online shopping and e-commerce transactions, they had to bolster their organisation’s e-commerce platforms. 2021 will see organisations continue to increase their spend on cybersecurity as companies look to how they will operate in a post-pandemic world. With many organisations such as Google planning for a “Hybrid” work-from-home model, i.e. employees working a few days in the office and a few at home, network security will be a priority. MedTech, Life Sciences and Healthcare Given how health has never been more in focus than it has been in the past year, it is perhaps no surprise that there has been a huge demand for IT professionals in the wider health industry. MedTech and Life Sciences companies are continually developing new and innovative treatments and consequentially developing technologies to enable this. We have seen an increase in demand of more “hybrid roles” such as IT professionals with experience working specifically within class 1 medical devices fields. Biotech and digital transformation within gene cell therapy in particular is set to be a large growth area for 2021. Connected health is set to be a large growth area for 2021 also, as medical practices are forced to digitize and with telehealth being forecast to grow exponentially. Candidate-led Market Despite the initial dip in March 2020, the market very much remains candidate driven. Particularly now as candidates are no longer bound to jobs within commuting distance of the office. Regional talent pools have flourished as candidates who would have worked in major cities, now have the opportunity to work remotely meaning they can move to their preferred location and still do the same job on the same salary as before. Regional companies also benefited as they are now able to tap into larger talent pools due to remote working practices. Perhaps what has been most surprising about 2020, is that salaries have stayed relatively stable, but candidates have been seeking increases in their packages over base. With the increase in remote working opportunities, candidates are no longer distracted by “bells and whistles” (free food, ping pong tables etc.) and instead are more interested in actual projects, technologies being used and career growth and progression. Therefore, our advice to employers is consider how you are marketing your positions. Contractors We saw in our 2020 Q3 survey findings that many businesses looked to Contractors to fill gaps in their teams while coping with the uncertainty in the market due to COVID-19. From recent discussions with our clients this trend is likely to continue in 2021. We particularly foresee an increase in demand of contract roles for Frontend/Fullstack Developers, DevOps Engineers and Data Analysts. As a result of the increase in demand, contract rates have been on the rise. With many large and SME organisations reverting to remote work this has opened the market up to all areas of Ireland. A big trend is seeing Contractors based in the regions now being able to work for the large organisations in the cities and receive the same rates of those based in the cities. Therefore, rates in the regional areas of Ireland have increased due to the remote access of new roles in the industry. All-in-all, we are optimistic about the IT jobs market in 2021 with plentiful opportunities across digital transformation, cybersecurity, MedTech, pharma etc. The roll-out of the vaccine should increase confidence and create further opportunities as the year progresses. Download our IT Salary Guide Ireland 2021 (PDF)

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Salary Guide 2021

Salary Guide 2021

  Download - Salary Guide Ireland 2021 (PDF)     Executive Summary From Adie McGennis, CEO   We thought we had seen it all! If someone said in January; that most of us would fundamentally change the way we work (possibly forever), that some markets would be down over 80%, that we’d all feel awkward when not wearing a mask, that we couldn’t meet any clients or candidates for most of the year, that international travel would be nearly impossible, and that in Ireland record levels of employment would turn to record levels of unemployment in a few weeks; you would probably expect a more volatile salary comparison guide at the end of 2020. Indeed, the personal and health toll for many puts business considerations in context, so we wish everyone well, good health and wellbeing.   Obviously, some areas suffered more than others and many areas even thrived, but overall, the stability in professional salaries may be the remarkable aspect of 2020! Generally, in volatile times temporary and contract work increases and this was very much the case in 2020. Many companies had to deal with a rapidly changing landscape in terms of their market, remote work, government supports and varying degrees of lockdown. Progressive companies hired professionals on a temporary or contract basis, and even on a remote basis, so demand and rates did increase for contractors in areas such as IT. We see this continuing even as the rate of change is slowing and hopefully stabilising. For some years now, we have been talking about career plans being fluid and dynamic, and flexibility and contracting increasing. This definitely took a leap forward in 2020.   Sector wise, life sciences, including pharmaceutical got increasingly busy throughout the year and from R&D to manufacturing to distribution, this looks set to continue growing for the next few years. Financial Services was more challenging, as their market and way of work changed so quickly. Certainly, towards the end of the year it seems to be stabilising. At the end of 2020 Brexit is again looming and Dublin’s and London’s financial services will experience change and opportunity as well as challenges, for at least the next few years. Construction really slowed in 2020, but again steadily picking up in last few months, as general demand returns but also the way construction sites work has evolved.   As a group generally SMEs in Ireland handled the craziness really well. Agility, pivoting and bootstrapping seemed like management school concepts until out of necessity, many businesses changed their model, their cost base, their strategy, and their mentality very quickly to go from Survive to Thrive in a few months. So many inspirational stories. They deserve the opportunities that we hope an improving landscape will present.   So, our outlook for Ireland in 2021 is positive. There will be more challenges in coming months, but we are optimistic that the general picture will improve. From a national perspective the short-term funding required will necessitate strong budget management in coming years to enable businesses to grow back. Ireland still carries a lot of debt and politically there may be pressure to increase public expenditure beyond sustainable rates. But as long as we get this right, we have every reason to be optimistic and put 2020 down to learning experience.     Download Salary Guide Ireland 2021 (PDF)     Salary Guide 2021 by department Accountancy & Finance  Construction & Property Services  Financial Services HR Insurance IT Legal & Compliance Life Sciences Manufacturing & Engineering Marketing Multilingual Office Support Sales Supply Chain