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Digital Marketing jobs

How Do I Get A Job In Digital Marketing?

Digital Marketing jobs

One of the most common questions we get asked by recent graduates or people looking to alter their career is about working in Digital Marketing. It is the Holy Grail for a lot of people coming out of a business/marketing qualification and is one of the mostly highly competitive spaces to go into when searching for work. It is difficult to get these positions but not impossible.

 

First of all why do you want to work as a Digital Marketer? Are you techie, a nerd or a geek? To be successful in this space you need to be passionate about the tools you are using to reach the people you are trying to target. This is a space that moves so fast that knowledge gained can be redundant within 6 months and if you don’t have the desire to keep pace you will get left behind. Keep embracing new technologies, be an early adopter and don’t fall by the wayside.

 

Now that we know you really want this career let’s see how you can gain an edge against your competition:

 

1. Get a qualification

You are going to need a qualification in marketing with a strong focus on digital in it. If it’s not in the title then mention the digital courses in your education. Any additional courses you can do for free in your spare time should be mentioned – Companies want you to be good with software packages like Hubspot – download it and play around!

 

2. Build an online presence! 

You are applying for a digital role so you need to have a digital presence – Linkedin, Facebook, Twitter – all should be up to date and active (especially Linkedin as this is the first place a recruiter or hiring manager will look). Blogs, digital portfolios or anything that shows contribution or activity online can be an effective tool. You want to stand out so blog about something you are passionate about!

 

3. Specialise in something. 

Social Media, Digital Content and e-Marketing are probably the 3 biggest areas within Digital Marketing and if you can show that this niche is your gig then you will fare better in applying to those roles.

 

4. Work experience 

This is the tricky bit. Most employers want to see some experience on your CV so where possible do internships and ask for work while there. Also look at volunteering to improve the online presence of local clubs or businesses – do they have a Facebook page and can you increase the amount of likes they get?

 

5. Mention all of this on your CV! 

As a recruiter I don’t have time to read a cover letter from every applicant so if the info isn’t on your CV then I won’t see it. Be clear and concise but make sure I see – education, digital experience, and digital skills.

 

The key thing about getting work in digital is to realise that the person you apply to will immediately check out your online presence and level of activity. If I am looking for someone to publish content online and you can show that you do that on a regular basis you should be a step or two ahead of some of your rivals. None of the above will guarantee you a job in digital marketing, but it will certainly set you on the right path!

Posted by Jamie Harnett on 4 December 2017

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Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

Sigmar Announces “COVID Ready” Learning Partnership with Alison to Upskill Newly Unemployed

Sigmar Recruitment and Alison today announce a COVID ready learning partnership as part of the emergency jobs initiative www.covidresponsejobs.com. The initiative is an online platform set up by Sigmar Recruitment to help connect the displaced workforce with current frontline job opportunities, and to upskill the restricted workforce to enhance career prospects and enable a faster economic recovery. Alison, one of the largest learning websites worldwide, is now offering access to all of its courses free and unencumbered through www.covidresponsejobs.com. The learning content being offered through the platform has been hand curated to reflect in-demand, recession-proof skills across an array of business and IT disciplines, including; data science project management customer service accounting web development computer networking e-commerce The core learning has been paired with lifestyle courses covering mental health, stress management and practical content on parenting while working from home for example aimed to support those working remote throughout the crisis period and beyond. The learning pathways have also been designed with jobseekers in mind with content on public speaking, job hunting, personal development supported by jobseeker advice on how to compete in the current marketplace, including tips on video interviewing, digital collaboration, remote onboarding and much more. Commenting on the partnership, founder of the initiative and Sigmar CCO Robert Mac Giolla Phádraig says: “As one of the world’s largest free learning platforms, Alison presents an excellent opportunity for newly unemployed in Ireland to upskill. The learning content has been COVID curated for maximum impact encompassing business skills, IT skills, mental health and personal development. We also aim to support the restricted workforce by providing upskilling opportunities during the downtime, to better equip our workforce to rebound from the crisis in the medium term.” Speaking at the announcement, Alison Founder & CEO, Mike Feerick stated that the gesture is one Alison is happy to make. “While being a global learning business, most of our team live and work in Ireland and know personally people whose employment has been jeopardised by the coronavirus pandemic crisis. Alison has over 1,500 free certificate and diploma courses, in subjects from project management, languages, IT, to health & safety, elderly caregiving, MS Excel and free courses on GDPR. “If you have been laid off, it is an opportunity to build up and strengthen your workplace skills to enhance your chances for employment in the months and years ahead. We are delighted to partner with Sigmar on the COVID Jobs Initiative.” www.covidresponsejobs.com is a for purpose “Team Ireland” initiative created by Sigmar Recruitment, supported by Alison, Candidate Manager, The Irish Times and Communicorp, established to mobilise the Irish Workforce.