While there are plenty of social outlets to vent and express your feelings online, LinkedIn is not one of them.
Outside of work we have all been told by a friend or colleague NOT to talk about work, regardless if the information is positive or negative, nobody wants to tackle these topics after 5:30.
The same rules apply when it comes to LinkedIn and your working world. Nobody wants to hear your opinion on football, nor do they want to see photographs of your family, or that funny picture of a dog chasing its tail. There are plenty of social media outlets where you can express these interests and opinions. Try to differentiate your work world and your social world.
LinkedIn is used by hundreds of millions of professionals worldwide. It is a place where you can sell/offer your experience and skills within the working community. How you demonstrate this information will be the reason why you are being headhunted by businesses and agencies, or on the contrary why you are finding it difficult to gain any traction in your network.
Here are some key tips on how to get the most out of your LinkedIn profile.
1. Profile Picture:
Your profile picture is a unique selling tool. Isn’t it always nice to have a face with the name? It makes you stand out more, makes you more memorable and ultimately portrays a big message to your professional network. When you’re using a picture, please do NOT have a picture of you including: Dogs, Cats, Bars, Nightclubs, group pictures, poorly formatted pictures or wearing a football kit. This is the first thing that a hiring manager will see, make it count, and make a positive impression. Recent surveys have shown that your profile is 11 times more likely to be viewed if you have a photograph on it than without.
This one is self-explanatory, yet it is the most common issue you’ll find on LinkedIn. Your LinkedIn personal page is essentially your own online stock for hiring managers to buy into. You want your stock to be professional, assertive and representative of your ability. Ensure to spell-check your personal information and details before you submit them on your page. This, of course, will rule out any “where, were, we’re OR they’re, there and their” mistakes that are most common. Remember, this is your professional profile – nobody else will correct your work for you.
A great way to get the most from your LinkedIn is by expanding your network. LinkedIn users have a tendency to add their closest friends and don’t explore and maximise their potential to widen their networking net. Reach out to old acquaintances and colleagues, clients and customers, and most certainly your college alumni – these are quite likely the most beneficial additions to your network. They have probably pursued the same routes as you have and can provide you with a broader reach in your network.
“Creative and Responsible” – are the most used adjectives by LinkedIn users over the last few years. Never have we seen such creativity and responsibility by users across the globe. Although going by this statistic we should be societies full of Steve Jobs’ and Richard Branson’s. True creativity now-a-days in the business world is explored via strategy. Please don’t misconstrue your creativity as an innovative personal attribute that no other user could possibly think of. Instead why don’t you portray this “creativity” via a different route? Present your publications, merits, videos and any other projects that will depict the right image of you. We must be strategic on what information we want on show and what will make us stand out and be remembered.
I’d advise you not to use LinkedIn as a place of social interaction, rather see it as a way for you to canvas your experiences and skills to date, and interact with professional communities globally.
Think professionalism every time you log in and you should be presenting your best foot forward.
Posted by Julia Purcell, Marketing & Communications Manager Sigmar on 29 November 2017
Paris2Nice 2022 is done. Our team arrived in Nice after cycling a gruelling 750km over 6 days, through wind, rain, lightning and (thankfully) lots of sun. Taking in beautiful French scenery, iconic places, a huge mountain (Mont Ventoux) to finally see the Med. A tough, challenging experiance with a few hairy moments, but mainly a joy shared with 64 amazing people all fundraising for very worthy causes. Sigmar Recruitment/Groupe ADEQUAT team have completed this challenge to raise money for Saplings Special School in Kilkenny, who desperately need funds to help make their facilities fit for supporting the children in their care who have autism and other special needs. Thank you to all those who have already donated (so many of you...amazing!). If you've meant to, but haven't yet, you can still do so: https://lnkd.in/epcB8gpV Finally, a massive congratulatiosn to all the cyclists and teammates for the huge support throughout the week. An incredible achievement and one you should all be very proud of!
Social Media For Business 101
Social Media For Business 101
Now the most diligent of readers will recall a blog we posted a few weeks ago about the LinkedIn, how to get started and its many benefits. In the introduction, we discussed how LinkedIn has been able to stay the course of the ever-changing social media world and has kept its function and purpose focused while other platforms dilute there USP with too many features. Contrary to this, research has shown that different types of content perform better on different platforms, thus showing that social media has yet to become fully indistinguishable. A company must maintain a strong social profile for a number of reasons, such as advertising a product, building a brand, engaging with customers, providing updates, and strengthening reputation. So, with this in mind, we’re going to strip everything down to basics and highlight the key social media channels a company should use, what to post, and why you should use them. Now there are a many different platforms to explore, so we’ll start with the four most obvious, and then revisit this concept on another blog. So, if we’re starting with the most popular social media platforms, it seems only right we begin with… Facebook At the time of writing this, the population of Earth sits around 7.753 billion people. Facebooks active user count sits at around 2.934 billion, meaning around 36.9% of the Earths population are Facebook users. I’ll give you a moment to digest that one The point of this somewhat sinister metric is that you would be hard pressed to find somebody that hasn’t used or even heard of Facebook. The Meta company as a whole havs dominated the internet space for a long time, and with their recent plans to move forward to Web 3, they are showing no signs of slowing down. With this in mind, it would be wise for a company to establish a presence on Facebook. Not only is it easily the biggest platform in terms of active users, thus leading to fruitful marketing opportunities, it also supports a wide range of media formats, with the option of linking other social channels to your Facebook content. How You Should Use Facebook Facebook is a great platform to provide information and updates to your clientele, and with a character limit of 63,206, you have plenty of space to play with, however just because you can, doesn’t mean you should. Most people aren’t going to read a massive document of information on social media, so use Facebook to convey information about the company in a max 500-word format. You won’t be penalised for using images or videos either, and with Meta’s Business Manager feature, you can ascertain insights and important analytics about how your posts are performing and engaging with users. Pros Massive active user count Business Analytics Supports multiple media formats High character count Cons Market is becoming saturated Lack of understanding of paid promotion can lead to loss of funds Instagram Continuing with Metas internet Monopoly, Instagram is another fantastic tool for building a brand identity and further engaging with your customers. Given the expansive range of brands, accounts, and content, a ‘slightly less formal’ approach is encouraged. As a visual platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos. How You Should Use Instagram Now you’re still trying to build a reputable brand, so hold fire on the Friday Night Cocktail Hour videos (unless your brand is a bar), however, we encourage you to explore your creative flair with your content. Keep your brand colours and design present, by try to get the context of your updates across in visual form. About to launch a new product? Share an exciting reveal photo. Staff day out? Share a few pictures of them having a good time. National saint day or celebration? Find a way for your company to celebrate and mark the event. As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. You should also take advantage of Instagram’s Story feature to further advertise your posts and to keep your followers engaged with daily content Pro’s Very visual More freedom to post Strengthen branding Use of stories for to keep daily engagement Con’s Less optimised to convey detailed information Danger of being ‘lost in the feed’ depending on post time Bots Twitter For a period of time, Twitter was THE hot social platform to use. What makes Twitter different from most other social media sites is it strongly emphasizes real-time information — things happening and trending right now — and in just 280 characters. Celebrities, business magnates, brands and figures of authority were able to share quick, in the moment information and insights that punctured their separation from the common man and reminded users that these people still go about day to day lives enjoying many of life’s simple pleasures, such as watching Netflix, visiting coffee shops or expressing admiration for a sports team. Despite the sudden impact of TikTok, and ever-growing users on Facebook, Twitter has still managed to enjoy a steady incline in users each year. How Should You Use Twitter? There are a number of ways that a business may utilise Twitter. Many brands use Twitter as an alternate customer service channel. According to advertisers on Twitter, more than 80% of social customer service requests happen on Twitter. Having a member of your marketing or social team check Twitter on the daily for customer queries will help show your brands care to the customer and dedication to their service. You can also use Twitter to provide quick updates that can build up towards company announcements or events, such as “only a week to go before (***), whose got their tickets?” or “We can’t wait to show you what we’ve been working on! Here’s a sneak preview.” Pro’s Real time updates Build up hype towards company announcement Easily digestible format Con’s Voted ‘Most Toxic Social Platform.’ (Poll conducted by Forbes Magazine) At least 10% of accounts are spam Information can get lost in the feed. YouTube Never underestimate the value of video content. Having crisp, professional, and high-quality video marketing tools will improve the legitimacy and credibility of your company tenfold. We all watch engage with video media in our spare time, be it Netflix, YouTube or even TikTok as it allows us to easily absorb stimuli. How Should You Use YouTube? YouTube content can be shared across social media channels via a quick link in a post and provides a nice switch of content from regular photos or text. You should definitely try to get some video content to promote your workplace, be it a marketing package, adverts for vacancies or just interviews with employee’s discussing their time in the company. Production quality will separate you from the others, so its worth investing in videography if you have any big events or festivities to celebrate. It helps give your company a sense of scale. Pro’s Format easily shared across other platforms Monetisation from original content Con’s Algorithm can cause viewership to drop Consistency is needed to build
The Benefits Of Contract Work
The Benefits Of Contract Work
The jobhunting period can at times feel quite negative, and many people will be put off contract work as they know they have a date where they will be out of employment after the role expires. Also, jumping between different industries in quick succession can prove a challenge for the Wallflowers in this blogs audience. However, Contract work does have benefits that should not be overlooked both to the short and long-term trajectory of your career. Here are a number of reasons why you should accept contract as well as some added benefits you may not have considered. Make Connections The nature of contract work dictates that unless you’re offered a permanent position, you will be moving between places of work every 6 - 12 months. The benefit of this, is that you are likely to become acquainted with many business leaders, executives, CEOs, and industry experts along the way. This will prove invaluable as building your contact list of reputable business leaders will provide new connections, long lasting business relationships and an impressive list of references for your next employer to contact. In a world where a person’s experience in the field can be the deciding factor in being chosen for interview, having connections to add to your credibility will only ever benefit your application Find your job passion It is not uncommon for young professionals to work a variety of roles before settling into a more permanent fulfilling role. This method can provide a multitude of valuable experience, references, and insights into the nature of the industry. Contract work is a good way to dip your toe into the pool of the industry and find out if you are best aligned with the culture and work involved in the industry. Salary Contracted roles will get you better pay. They offer a higher basic salary in lieu of a benefits package. You can make your experience really work to your advantage. Employers are typically willing to pay you generously, providing you meet their requirements, if you solve their problem or need quickly. Employers tend to really value experience, since they want to bring onboard someone who can jump right in and hit the ground running. Faster Employment Now this of course does not cover all contract work, and you shouldn’t apply for a contract position assuming you’re going to be accepted by 9:30 and start work at 10:00. However, the creation of a contract role may have resulted in a sudden urgency and vacation that needs to be filled, so the onboarding of contracts does move faster than permanent roles. More Freedom As you are not bound by the standard contracts of the business, you have more negotiating room when discussing hours, pay and location. You may have been brought into the contract role to assist with a sudden influx of work, therefore If you can assure your employer you will complete the work, you can choose working hours that fit for you, which can provide more time out of work for looking at more roles, building your professional profile and networking. In Conclusion There are many business professionals who have built there who career around contract work and it’s not too hard to see why. Contract work offers more flexibility, better pay, more variation, and greater chance of networking and building a profile within the industry. Understanding the process and careful planning can ensure you are never out of work for lengthy periods of time, and with the flexibility contract work offers, you can use any free time to plan ahead once your contract expires. If you are keen to build your professional CV, build strong industry connections, gain experience and entertain a higher pay, contract work is definitely worth your time
How To Prepare For Your Video Interview
How To Prepare For Your Video Interview
A few years ago, its fair to assume that 90% of your job interviews happened in a face-to-face capacity, normally in a small room resembling that of a doctor’s clinic. You would arrive in business fit and spend 30-45 minutes discussing your employment, skills and success with a company’s recruitment team or a manager. COVID put an immediate cease to this practice in 2020, and companies had to quickly adapt to the uncertainty of the pandemic in order to stay afloat. Non-essential businesses were closed unless they could operate from home, and those that had the ability to work from home had to adapt new methods of communication with their employees, using Teams, Zoom, Meet and online Document Sharing. Now that our daily lives, both working and leisure, are returning to a more familiar time, some companies are still choosing to conduct some if not all of their interview process via a video call using the aforementioned programmes. However, just because these interviews are not held in person, the formality has not changed, and not only should you prepare the same as you would for an in-person interview, but you also now have other things to consider: Test Your Equipment Your interviewer will have contacted you via email with a link to the meeting on whichever platform they use, be it Microsoft Teams, Skype, Google Meet or Zoom. To save any embarrassment at the start of the interview, make sure you test your equipment beforehand. Are you using headphones or the computers speaker for sound, and is that sound clear? Are you using an internal or external microphone, what is the quality, and does it cause any feedback or distortion when you’re speaking? If you are using your computer for both Audio In (Microphone) AND Audio Out (Speakers) feedback is likely to occur, and quality will drop. If this is your only option, be sure to mute your microphone when you aren’t talking. Most applications will present you with a screen to confirm your microphone and speakers in respective dropdown menus before you jump into the call, so make sure you have the right source selected. Grab a friend or family member for a 5-minute call to test your quality before the date and time of the interview. Background and Lighting Before you do anything, get rid of that auto generated beach Bahamas teams background, its not professional. If you are without a dedicated workstation in your home, then its time to improvise. Find a nice, neutral, and clean background free from any distractions or activity. The focus of the frame should be on you, and not the object in the background of your webcam shot. Lighting is worth special consideration and again may require some ingenuity if you don’t happen to have any photography studio style ring lights around. If you’re using a laptop, place a few light sources behind the laptop so they illuminate you without lens flare, or sit underneath a bright ceiling light. You want to make sure the video your interviewer sees isn’t dark and dingy, and they can see you’ve made an effort for the occasion to appear well groomed, presentable and neat. Speaking of which… Appear Well Groomed, Presentable, and Neat Dress for success, dress to impress. If you want respect, you must look respectable. If you were attending an in-person interview, chances are you would have made an effort to look smart, I should certainly hope so. A video interview still an interview and should be treated as such even if you are ‘attending’ in the comfort of your own home. We aren’t suggesting a suit and tails, nor an evening dress if you are a lady. However, in most cases, smart casual as a minimum should see you over the line. The best way to gauge the desired wardrobe is to think about the context of the job, chances are you already have an idea of the level or formality your employers are expecting. Remember to keep a good posture too. Judge the Distance You should be seated in such a way that the camera can see from the top of your head to the middle of your ribcage/upper chest. Don’t sit too far away, you risk your microphone not picking up on what you are saying. Neither do you want to be sat too close to the camera in such a way that your interviewer cannot see you. If you have followed the previous steps advice, you’ll want to make sure your interviewer can see the effort in appearance you have made. Show Up Early As the saying goes, its better to be an hour early than 5 minutes late. Now an hour may be slightly excessive for a video interview, however, get seated and be ready to go 10-15 minutes before the call. I personally would recommend 15 minutes, as this will give you 10 minutes to do your final camera and sound checks, practice your responses, and be ready to join the call 5 minutes early. Those 5 minutes will show your employer that you are punctual, scoring you points on your interview before conversation has even begun. Use Notes Sparingly Alright let’s not pretend that we don’t know what I’m referring too. One of the many advantages of a video interview over a face-to-face interview is being able to discreetly place reference notes and crib sheets out of the camera’s eye. Now we of course encourage you to know your onions before entering an interview situation, however if you really must refer to notes, do so sparingly. Consistently shifting your gaze away from your interviewer shows you are easily distracted; you appear disinterested in what the interviewer is saying and sooner or later they’re going to clock onto what you’re doing. Use notes like a PowerPoint i.e., bullet point information that will jog your memory rather than writing out sentences that, when reading them, appear to obvious to your interviewer. In Conclusion Now you may have noticed that this blog post contains information leading up to the first introduction of your interview rather than discussing how to conduct yourself as the interview progress.’ If you are looking for a more comprehensive guide on how to navigate through a job interview in the best manor possible, I highly recommend you read our blog ‘Mastering Body Language for your Job Interview’ which can be found here (LINK). However, be sure to adhere to the advice and preparation listed in this post, and you can enter the video interview in the best way possible.