Keeping It Professional – How to use LinkedIn properly

While there are plenty of social outlets to vent and express your feelings online, LinkedIn is not one of them.

Outside of work we have all been told by a friend or colleague NOT to talk about work, regardless if the information is positive or negative, nobody wants to tackle these topics after 5:30.

The same rules apply when it comes to LinkedIn and your working world. Nobody wants to hear your opinion on football, nor do they want to see photographs of your family, or that funny picture of a dog chasing its tail. There are plenty of social media outlets where you can express these interests and opinions. Try to differentiate your work world and your social world.

LinkedIn is used by hundreds of millions of professionals worldwide. It is a place where you can sell/offer your experience and skills within the working community. How you demonstrate this information will be the reason why you are being headhunted by businesses and agencies, or on the contrary why you are finding it difficult to gain any traction in your network.

Here are some key tips on how to get the most out of your LinkedIn profile.

1. Profile Picture:

Your profile picture is a unique selling tool. Isn’t it always nice to have a face with the name? It makes you stand out more, makes you more memorable and ultimately portrays a big message to your professional network. When you’re using a picture, please do NOT have a picture of you including: Dogs, Cats, Bars, Nightclubs, group pictures, poorly formatted pictures or wearing a football kit. This is the first thing that a hiring manager will see, make it count, and make a positive impression. Recent surveys have shown that your profile is 11 times more likely to be viewed if you have a photograph on it than without.

2. Spelling/Grammar:

This one is self-explanatory, yet it is the most common issue you’ll find on LinkedIn. Your LinkedIn personal page is essentially your own online stock for hiring managers to buy into. You want your stock to be professional, assertive and representative of your ability. Ensure to spell-check your personal information and details before you submit them on your page. This, of course, will rule out any “where, were, we’re OR they’re, there and their” mistakes that are most common. Remember, this is your professional profile – nobody else will correct your work for you.

3. Networking

A great way to get the most from your LinkedIn is by expanding your network. LinkedIn users have a tendency to add their closest friends and don’t explore and maximise their potential to widen their networking net. Reach out to old acquaintances and colleagues, clients and customers, and most certainly your college alumni – these are quite likely the most beneficial additions to your network. They have probably pursued the same routes as you have and can provide you with a broader reach in your network.

4. Creativity:

“Creative and Responsible” – are the most used adjectives by LinkedIn users over the last few years. Never have we seen such creativity and responsibility by users across the globe. Although going by this statistic we should be societies full of Steve Jobs’ and Richard Branson’s. True creativity now-a-days in the business world is explored via strategy. Please don’t misconstrue your creativity as an innovative personal attribute that no other user could possibly think of. Instead why don’t you portray this “creativity” via a different route? Present your publications, merits, videos and any other projects that will depict the right image of you. We must be strategic on what information we want on show and what will make us stand out and be remembered.

I’d advise you not to use LinkedIn as a place of social interaction, rather see it as a way for you to canvas your experiences and skills to date, and interact with professional communities globally.

Think professionalism every time you log in and you should be presenting your best foot forward.