Sales Careers are Becoming a Very Popular Choice
The market trend in the sales industry at present, is that a lot of companies are hiring, which offers more opportunities to graduates. By far and away the industry with the most marked increase is the construction and technical sector. After a number of hard years for both clients and candidates, there is a tentative upsurge in this area. Numerous companies are now returning to the market, hiring additional staff.
In the IT sector there has been very strong growth in inside sales functions with many businesses investing in graduates or junior sales people, so that they can grow them through the ranks. Domestic IT companies have returned to the market with field based sales roles becoming more common after years of cutbacks. Things are looking bright for the Irish FMCG Market for the rest of2017, particularly for many smaller companies and SMEs. The rise in popularity for diverse ranges of produce such as artisan food and craft beers has led to the creation of many more local operators within the industry. Demonstrated sales experience is key. In interviews candidates are being quizzed on their figures and achievements and an inability to demonstrate these clearly makes the difference between getting the role or not. There is a slight disparity across all industries in relation to what candidates are seeking and what is on offer from businesses. Companies want to hire people who can generate new business, whilst candidates are seeking more senior account manager type roles, having ridden out the recession years. This puts a strain on the market as business development roles get turned down in favour of more appealing account manager positions.
Salaries in the ICT sector have seen the biggest increase as multinational companies with deep pockets have been driving entry level and experienced salaries up. This has put pressure on smaller companies who can’t compete at those levels. Irish companies need to realise, that they are now competing with multinational companies for talent, as graduates from all backgrounds work in Google, Twitter etc. If you as an employer want someone with 12 months sales experience – so does half the country so be prepared to compete for them. Another factor that is affecting salaries is living costs. A lot of people are struggling with living costs when working in sales roles, especially if commission or bonuses are not paid on a monthly basis. If as an employer you are offering a low base and an annual bonus, you run the risk of failing to attract quality staff or losing them to employers who reward their staff more frequently.
Those looking for a career within sales need to get online and make sure your LinkedIn profile is current and relevant to what you want to do next. Every recruiter and company out there is going to look you up online and they want to see someone who is professional and connected regardless of the industry they are in.
Check out our 2017 Sales Salary Guide here.